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Yearly Archives : 2008

Extreme Makeover for Chicago’s WBBM

Key players are dropping like flies at CBS’ owned-and-operated Chicago station WBBM-TV, the Chicago Sun-Times reports. New general manager Bruno Cohen is cleaning house, having already axed the station’s news and local programming chiefs. Dumping the station’s tagline and its…

The Meaning of ESPN’s BCS Deal

Advertising Age examines the recent deal between ESPN and the Bowl Championship Series and its impact on live sports broadcasting. ESPN paid $500 million for exclusive TV, radio, digital, international and marketing rights to the BCS’ 15 games through 2014….

NAB Looks to Gas Pumps for DTV Message

The National Association of Broadcasters is using gas pumps to get out the digital transition message, Mediaweek reports. NAB spots have been airing on PumpTop TV’s network at 720 gas stations in 11 top markets including New York, Los Angeles,…

HBO Releases New ‘True Blood’ Widgets

HBO’s releasing several widgets today for its rabid “True Blood” fans, MediaPost reports. The widgets, dubbed Droplets, were developed by Wetpaint and offer fans three ways to take content from the series to post on social networking sites including MySpace,…

Beck’s New Book to Debut in Top Spot

Former CNN Headline News talking head Glenn Beck’s new book, “The Christmas Sweater,” is poised to debut at No. 1 on the New York Times Best Sellers list, TVNewser reports. The book, Beck’s third, was released Tuesday and reportedly is…

A Million-Plus Votes for ‘CNN Heroes’

One million votes have been cast as of last night for this year’s “CNN Heroes,” trouncing last year’s inaugural show’s 300,000 votes cast, TVNewser reports. The show, to be aired Thanksgiving night on the news network, will be hosted by…

GMC Taps Johnson to Head Multicultural Sales

Gospel Music Channel has named Tyrone Johnson its senior director of multicultural sales & development. Johnson has worked in media, marketing and advertising for more than 25 years, most recently serving as a consultant to the Gospel Music Channel since…

Waxman Wins Commerce Committee Chairmanship

Veteran House Energy and Commerce Committee Chairman John Dingell will be replaced by California Rep. Henry Waxman in that post in the new Congress. The House Democratic Caucus today voted 137 to 122 to replace Rep. Dingell, a Michigan Democrat…

Adconion Gets Into Branded Entertainment Business

In a move that underscores the growth of product placement in online video advertising, online ad network Adconion launched an original branded entertainment division to service its advertising partners. Adconion acquired production studio KTV Digital Media to develop and distribute…

Lifetime Makes Federal Case Over ‘Runway’

Lifetime filed a suit in Federal Court seeking to make its fight over “Project Runway” a dispute over copyrights,TelevisionWeek reports. With a state judge hearing Bravo parent NBC Universal’s argument that its contractual right of first refusal had been breached…