Online advertising is showing growth despite the recession, according to the latest figures released by the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers, Mediaweek reports. Online ad spending neared $5.9 billion during the third quarter, up 11% from the same…
FX has promoted Lance Reiss to vice president of marketing. Mr. Reiss will oversee media planning, vendor negotiations, online content distribution and day-to-day oversight of the marketing budget, in addition to managing FX’s relationship with media-buying agency Mediastorm. Mr. Reiss…
The CW’s “Smallville” soon will be adding more DC Comics super-heroes to the series, TV Guide reports. The Legion of Super-Heroes—Saturn Girl, Lightning Lad and Cosmic Boy—will be making their debut Jan. 15 on the series, when they help Tom…
The Los Angeles Times wants to know why the Justin Timberlake skit “Single Ladies (Put a Ring on It)” featuring the singer-actor in a leotard and tights isn’t available on NBC’s Web sites NBC.com and Hulu.com. According to an “SNL”…
The National Retail Federation and BIG Research conducted a survey that found new media—including online videogame ads, blogs, text messages and product placement—are gaining influence overall with consumers, Advertising Age reports. Among younger consumers ages 18 to 34, product placement…
“Late Show” host David Letterman, interviewing Katie Couric, never asked the “CBS Evening News” anchor about Sen. John McCain canceling his show to do hers, the New York Post reports. Instead, the funnyman focused on Couric’s well-publicized (and ”Saturday Night…
The Weather Channel laid off an undisclosed number of employees yesterday, the Atlanta Journal-Constitution reports. The network was purchased by media conglomerate NBC Universal earlier this year. Officials for both TWC and NBCU wouldn’t comment beyond a prepared statement that…
The CW has decided to take back control of its Sunday night lineup from independent studio Media Rights Capital. Starting Nov. 30, the network will replace its super low-rated MRC shows with a quirky combination of repeats and a movie…
Actor Connor Paolo told “Gossip Girl” producers thanks, but no thanks, when they offeredto mak him a series regular on the CW show, Entertainment Weekly reports. Paolo, who plays star Blake Lively’s little brother Eric on the series, apparently wouldn’t…