Hulu.com viewership is becoming younger, signaling that the site may be entering its mass-adoption phase, the Wall Street Journal reports. When the site launched last March, 47% of the site’s visitors were over the age of 55, the newspaper notes….
The CW’s “90210” is introducing a new bad boy who may satisfy the fans thirsting for a Dylan McKay-esque character, About.com reports. Matt Lanter makes his debut on the show tonight as a mysterious bartender who creates some chemistry with…
Some brands got exposure to millions of viewers during the Super Bowl without buying a commercial. Some brands were on products used by players or coaches, while others appeared as signage within Raymond James Stadium in Tampa, Fla., and got…
The world of local media, particularly local television, seems to have deep problems right now. But Cecilia Bizon, VP overseeing local activation at Starcom, sees promise. To Ms. Bizon, local has the ability to be relevant at a time when…
With the economy in the dumps, homeowners are looking for ways to spruce up their houses. That means it’s time to pull out the tools and tackle some do-it-yourself projects. DIY Network is picking up the mood and pitching in…
MTV, which sees itself as a leader in making its content available to its mostly younger viewers on multiple screens, says television remains most often the place where engagement initially is formed with programming. Engagement grows as the viewer interacts…
The CW has moved the cycle 12 premiere of “America’s Next Top Model” to March 4. The premiere episode, which will now air one week later than previously scheduled, will expand to two hours.
The Federal Communications Commission is reporting that 491 TV stations are seeking to go ahead with the digital TV changeover Feb. 17, despite congressional action pushing back the national changeover to June 12. The switch includes some big-market stations, among…
Lifetime Networks and game publisher Merscom are teaming to create four new casual games based on Lifetime’s original shows. The deal includes the production of two hidden-object adventure PC games, a downloadable PC simulation game and a game created exclusively…