TV Networks Targeting Growing Smartphone Market
Success of iPhones Indicates Hunger for Mobile Video
Monthly Archives : February 2009
Column: How to Pull the Plug on Satellite or Cable
Cord-Cutting May Gain Popularity in Face of Digital Transition
thePlatform Offers Reduced-Rate Services to Aid Smaller Clients
In an effort to reach new customers during the economic recession, online video technology firm thePlatform is rolling out reduced-cost services for small and midsized media companies starting this week. The lower prices reflect the video content management company’s effort…
‘Greatest Commercials’ Shares Ratings Crown
CBS’ “Super Bowl’s Greatest Commercials” tied as the No.1 show in its 8 p.m. slot Jan. 31 in anticipation of Sunday’s big game. The show averaged a 2.0 rating/7 share among adults 18-49 for the hour, tying with two episodes…
CBS Picks Up Bruckheimer Medical Drama Pilot
CBS confirmed it has picked up a pilot for “Miami Trauma,” a Warner Bros. medical drama that will be executive produced by Jerry Bruckheimer, Jonathan Littman and writer Jeffrey Lieber. The show focuses on a team of surgeons in Miami…
Zucker Talks Money, Leno, Digital
NBC Universal CEO Jeff Zucker says the company has “taken all the steps” needed in order to cut costs during the ailing economic climate, Newsweek reports. In an interview with the magazine, Zucker discusses Jay Leno’s primetime gig at NBC…
CBS Paramount Seek to Trim TV Stars’ Raises
CBS Paramount is asking on-air talent on its dramas to forgo their annual raises in order to offset rising costs and prevent layoffs of behind-the-scenes personnel, Entertainment Weekly reports. The move will affect only CBS dramas produced by the studio,…
Rockefeller Again Urges Stations to Wait Until June for DTV Switch
For the second time this week, the chairman of the Senate Commerce Committee is urging broadcasters not to go ahead with the digital TV changeover before June 12. In a statement today, Sen. Jay Rockefeller, D-W.Va., suggested broadcasters should act…
USA Enlists Sponsors for Westminster Dog Show Coverage
Pedigree Food for Dogs, Toyota and Petco will sponsor USA Network’s presentation of the Westminster Kennel Club Dog Show (WKC) on Feb.9-10. All three companies will create an integrated marketing campaign spanning on-air broadcasts and the Internet. Returning sponsor Pedigree…