HBO has set its first pay-per-view boxing match in 2009 with a May 2 junior welterweight battle between Pacquiao and Ricky Hatton, Multichannel News reports. The fight will match up two fighters who have proven to draw viewers: about 1.25…
Gray Television has signed up to test Backchannelmedia’s interactive ad-technology on its 26 TV stations, joining a few other station groups such as LIN TV, Broadcasting & Cable reports. Viewers see an icon on their TV screen and can click…
With advertising sales declining in the recession, branded entertainment is getting a second look from television networks as a viable solution, Broadcasting & Cable reports. Jay Leno, who started referring to Garmin GPS systems in 2007, may be offer a…
White House Press Secretary Robert Gibbs may have raised tensions with cable news outlets, suggesting today that they have a view of the world that doesn’t necessarily reflect real life. On board a plane to Elkhart, Ind., where President Obama…
Director-producer David Nutter has been tapped to direct and executive produce the ABC pilot of “Eastwick,” the Warner Bros. TV version of the 1987 film “The Witches of Eastwick,” Daily Variety reports. Nutter’s had a string of successful pilots, including…
Ed O’Neill, the former star of “Married With Children,” has been hired for ABC’s pilot “An American Family” and will play the part of a 60-year old man who becomes a stepfather after marrying a younger Latina woman, the Hollywood…
The television and theatrical task force led by new Screen Actors Guild chief negotiator John McGuire has contacted the Alliance of Motion Picture & Television Producers and formally scheduled talks for Feb. 17 and 18, DeadlineHollywoodDaily.com reports. -Aimee Picchi
NBC is picking up the comedy pilot “State of Romance” from writers and executive producers Barbara Wallace and Tom Wolfe, the Hollywood Reporter says. The single-camera project, produced by Universal Media Studios, is said to be a modern day “Pride…
“Project Runway” producers are trying to tweak the ending of the program, which has been tied up in a courtroom real-life drama, as the live finale catwalk takes place on the last day of New York’s fashion week, New York…
Break Media inked a deal with Web measurement firm Quantcast that will give the online media company audience demographics for its male-targeted sites, the companies announced today. Break will use Quantcast’s tools across its network of sites to provide more…