Comedian Demetri Martin, who has been a correspondent on “The Daily Show With Jon Stewart,” is launching his own show on Comedy Central, “Important Things With Demetri Martin,” the New York Times says. “Martin developed a format that mixed his…
Government Effort Boils Down to Too Little, Too Late
Consumer Confusion, Station Costs Are Major Factors in Decision
The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For…
Devalued Assets, Advertising Downturn Put Dent in Earnings
Promo Effort Offers Pure Brand Message
Sponsors Help Spread Events Across Platforms