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Monthly Archives : February 2009

Original Programming on Ad-Supported Cable Nets Hits Record High

The amount of original programming on advertising-supported cable networks hit an all-time high during the fourth quarter of 2008, the Cabletelevision Advertising Bureau said Monday. The CAB counted 1,837 original cable shows, which account for two-thirds of all ad-supported cable…

TNT Renews ‘Leverage’

TNT said it renewed its original series “Leverage” for a second season. The show’s first season is currently airing Tuesdays at 10 p.m. It has been averaging 3.2 million total viewers and 1.4 million adults 18 to 49. The second…

Super Bowl Ratings: 89.2 Mil Tune In

Sunday night’s telecast of Super Bowl XLIII, in which the Pittsburgh Steelers defeated the Arizona Cardinals, was watched by 89.2 million viewers from 7-10 p.m. EST. For updated viewership info, click here. In prime time among households, the game averaged…

GoDaddy.com Ad Drives Super Bowl Spike

GoDaddy.com saw its first Web traffic spike during the Super Bowl about 15 minutes after its first commercial ran, Web technology firm Akamai reported Sunday night. Traffic to the site jumped to 433,206 visitors per minute at 7:30 ET, then…

Doritos Joins Steelers as Super Bowl Champs

A commercial for Doritos featuring guys using a crystal ball in some unusual ways took the top score in USA Today’s annual Super Bowl Ad Meter competition. The low score was racked up by a spot for Vizio televisions. Meanwhile,…

Music Stars Score at Super Bowl

Bruce Springsteen and Jennifer Hudson offered championship-caliber performances at the Super Bowl, the Associated Press reports. A referee came out to throw a flag on The Boss for delay of game as he threatened to pay for more than his…

Whedon Set for Return to TV

Joss Whedon, one of the few producers to create a web hit, is returning to TV with “Dollhouse” on Fox and speaks to TelevisionWeek. “With a TV show, you get to examine a story, if you’re lucky, for a really…

SAG to Meet With Studios

The Screen Actors Guild will meet with the Alliance of Motion Picture & Television Producers on Tuesday and Wednesday, almost one year after the studios said they were ready to negotiate with the actors’ union and a week after the…

P&G Bullish on Ad Spending

Procter & Gamble CEO A.G. Lafley said on an investor call Friday that his company’s marketing spending will remain at traditional levels and is “absolutely not” cutting ad dollars, MediaPost reports. In fact, Lafley said because of the weakening ad…

ABC Greenlights Bruckheimer Pilot

ABC greenlighted an unnamed pilot from Jerry Bruckheimer, the Hollywood Reporter says. The show will follow a group of amateur detectives who work on cases with unidentified victims, the Reporter says. Meanwhile, McG and Mark Gordon also received pilot orders…