Unit costs for primetime commercials on network television dropped 15% in the fourth quarter, a media buyer said. The average spot cost $122,133, according to media agency TargetCast tcm. That finding was based on an analysis of data from SQAD…
The Screen Actors Guild and the Alliance of Motion Picture and Television Producers postponed the renewal of their contract discussions after SAG President Alan Rosenberg notified the actors’ union Monday that he intends to file a lawsuit seeking to reinstate…
The House of Representatives likely will vote on delaying the switch to digital television on Wednesday this week, TelevisionWeek reports. House Energy & Commerce Committee Chairman Henry Waxman, D-Calif., and Telecommunications & Internet Subcommittee Chairman Rick Boucher, D-Va., sent a…
Some 400 to 500 television stations could switch to digital signals early, even if the transition date is officially delayed until June from the current Feb. 17 deadline, Dow Jones reports. A date-delay bill in Congress would allow stations to…
Comcast is offering a $10 credit to Arizona customers whose viewing of Sunday’s Super Bowl was interrupted by a 30-second porn clip, Multichannel News reports. The clip came from the hard-core pay-per-view adult channel Shorteez, owned by Playboy Enterprises, and…
Advertisers may start rethinking the conventional wisdom that it’s better to advertise earlier in the Super Bowl, after Sunday’s close game kept viewers glued to the screen and helped recall of commercials that ran in the fourth quarter, the New…
It was difficult to tell if one advertisement that ran on the Super Bowl was a spot for Pepsi or for NBC’s “Saturday Night Live,” the Associated Press reports. The commercial, based on series of skits featuring “SNL” character MacGruber,…
Even though the Super Bowl is over, the advertisements showed during the game continue to battle for supremacy among online viewers, the Wall Street Journal reports. Marketers, who paid as much as $3 million for a 30-second spot, are trying…
Four Google executives went on trial yesterday in Milan for criminal charges of defamation and privacy violation over a three-minute video posted on the company’s Italian site that mocked a child with Down Syndrome, the New York Times reports. Three…
“Twilight” distributor Summit Entertainment and Lionsgate talked about a merger last fall, although Summit rebuffed Lionsgate’s offer as too low, the Los Angeles Times reports. While nothing is happening now, the “Twilight” movie franchise would fit nicely with Lionsgate’s strategy,…