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Daily Archives : Feb 3, 2011

Super Bowl to Feature Ad for Fox Animated Film with Hugely Popular App Tie-In

The Super Bowl on Sunday, Feb. 6, 2011,  will feature an innovate ad for 20th Century Fox’s animated film "Rio," which will include an embedded code for players of  a hughly popular app,Advertising Age reports. It’s a tie-in with the…

After Getting Yanked Almost a Year Ago, ‘The Daily Show’ and ‘Colbert Report’ Return to Hulu; Snooki and ‘Teen Mom’ to Subscription-Based Hulu Plus

After getting pulled from the video-streaming site Hulu almost a year ago, "The Daily Show with Jon Stewart" and the "Colbert Report" are returning to the service, reports the Los Angeles Times’ Company Town blog. The announcement of the shows’…

With Mark Harmon Signing a Two-Year Deal, ‘NCIS’ Gets Renewed by CBS for its 9th Season

With "NCIS" star Mark Harmon signing a new two-year contract to continue on the program, CBS has renewed the show for its ninth season, reports Deadline.com.  According to the story, Harmon’s deal will give him more than $500,000 per episode,…

Time Warner CEO Bewkes Is Planning Aggressive Push in VOD to Fight Netflix

Time Warner Chief Executive Jeff Bewkes is planning an aggressive push in video-on-demand to fight Netflix, reports the Los Angeles Times’ Company Town blog. In a conference call with analysts on Wednesday, Bewkes said that the "digital transition in film"…

Creator of ‘Grizzly Adams’ TV Series Dies

The man who created the book and television series "The Life and Times of Grizzly Adams," has died, reports the BBC News. His name was Charles Sellier and he was 67. Sellier died unexpectedly at his home in Idaho, according to…

TV Properties Help Drive News Corp.’s Second Quarter Profit; My Space Brought In Less Revenues Than a Year Ago

News Corp.’s second-quarter profit more than doubled, helped by a 12% rise in advertising at the company’s U.S. channels and a five-fold jump in operating profit from its television unit, Bloomberg reports. The television unit was helped by higher political…

NBC Sports Veteran Ebersol Puts His Stamp on Comcast’s Sports Properties

 NBC Sports veteran Dick Ebersol is quickly putting his stamp on Comcast’s sports properties, reports our friend Rich Sandomir in The New York Times’ Media Decoder blog. NBC executives with ties to Ebersol are taking on new roles at the…

On Fox, Super Bowl Ads Start Before the Game Does; Major Marketers Such as GM, Ford and Pizza Hut Give Pre-Game More Attention After Ad-Inventory Sellout

By Brian SteinbergAdvertising Age With ad time in the Super Bowl sold out, the pre-game festivities are taking on some of the Big Game’s usual luster. Kraft Foods’ Ritz crackers, General Motors’ Chevrolet, Yum Brands’ Pizza Hut, Ford Motor and…

‘Angry Birds’ Flock to Super Bowl–Secret Code for Popular Mobile Game to Be Embedded in 30-Second ‘Rio’ Spot

By Andrew HamppAdvertising Age The biggest craze in mobile games is coming to the biggest game on TV: 20th Century Fox is teaming up with Rovio’s "Angry Birds" for a marketing partnership starting on Super Bowl Sunday, when a 30-second…

USA Network, Which Has Not Had An Executive Dedicated To Reality TV For Almost Three Years, Hires One

USA Network has tapped Heather Olander as senior vice president alternative programming, signaling a return to reality programming for the network, which hasn’t had a dedicated reality executive for almost three years, reports Deadline.com. Olander will report to USA’s president…