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Daily Archives : Jan 3, 2012

One Channel Destroys the Competition on New Year’s Eve

One broadcast network dominated the ratings with its New Year’s Eve programming, reports The New York Times’ ArtsBeat blog. The network is ABC, which celebrated with "Dick Clark’s New Year’s Rockin’ Eve" delivering the network’s best year-end prime-time ratings since…

Reportedly the Kindle Is Selling Like Hotcakes. Hmm. Is It Really? This Is the Best Absolutely True Story I’ve Heard Recently

If free can lead to significantly more sales in a real dollars and cents way, one wonders why it’s not a strategy adopted more often. For example, you can get a “starter” iPhone from AT&T for 99 cents right now…

Report: When iPad 3 is Released, Apple Could Offer iPad 2 For as Low as $299

"Though Apple already dominates the tablet market, the company could ward off growing competition and increase its sales even further by selling the iPad 2 for as low as $299, one analysis has projected, reports the Apple Insider.. According to…

Salma Hayek to Join Ranks of Eastwood, Redford and De Niro

Oscar-nominated actress Salma Hayek will soon join the ranks of Clint Eastwood, Robert Redford and Robert De Niro, People.com reports. Hayek, a telenovela veteran whose recent TV work includes a guest arc on NBC’s “30 Rock," will be knighted in…

TV Service Positioning Itself as an ‘Honors System’ Version of HBO

A familiar television service is mapping out a new strategy, built in part on the recent success of one of its shows, The New York Times reports. With the success of the British period drama "Downton Abbey," PBS is hoping…

2012 May See the Return of the Epic Super Bowl Ad

Some Super Bowl advertisers are considering longer-form commercials during this year’s game, hoping to bring back the type of epic ads epitomized by the "1984" Apple spot, reports Brian Steinberg in Advertising Age. Nevertheless, only Volkswagen has announced plans to…

Rupert Murdoch Now on Twitter and Can’t Seem to Stop Tweeting. Tweets ‘all Iowans think about Rick Santorum. Only candidate with genuine big vision for country.’ Murdoch Even Tweeting Support for Obama (!)

News Corp. CEO Rupert Murdoch "recently addicted to Twitter – has tweeted his support of Republican presidential candidate Rick Santorum," reports The Hollywood Reporter. The article says,"Santorum was a commentator for Fox News until he was suspended in March when…

NBC Says It Has Sold Out of Super Bowl TV Inventory, but Two Spots Are Up for Resale

By Brian SteinbergAdvertising Age NBC Universal has sold out of commercial time during the upcoming Super Bowl and expects to sell out its online inventory for the digital stream, a testament to the power of one of media’s oldest pieces…

Super Bowl May Return to Days of Spectacular ‘1984’ Ad — More Sponsors Buying Longer Berths; A Push Toward ‘Storytelling’

By Brian SteinbergAdvertising Age Often accustomed to making a short handoff in 30 seconds, some Super Bowl advertisers are considering a longer pass. Perhaps inspired by the two-minute 2011 Super Bowl ad from Chrysler, in which the automaker boasted that…

Podcast: What 2012 Will Offer in Technology

From American Public Media’s Marketplace Tech Report