On Fox, Super Bowl Ads Start Before the Game Does; Major Marketers Such as GM, Ford and Pizza Hut Give Pre-Game More Attention After Ad-Inventory Sellout
By Brian SteinbergAdvertising Age With ad time in the Super Bowl sold out, the pre-game festivities are taking on some of the Big Game’s usual luster. Kraft Foods’ Ritz crackers, General Motors’ Chevrolet, Yum Brands’ Pizza Hut, Ford Motor and…