1,856 Entries
A&E Network’s “The Andromeda Strain” grew for Tuesday night’s second installment, averaging 5 million viewers, Multichannel News reports. The figure indicates a 4% increase from the 4.8 million who watched the first half on Memorial Day, the newspaper says. —Vlada…
A survey by Borrell Associates found that online advertising revenue for TV stations rose 72% to $772 million in 2007, TVNewsday reports. TV stations accounted for 6.9% of all local online spending in 2007, twice as much as in 2006,…
CBS Corp. CEO Leslie Moonves told participants at the Sanford C. Bernstein & Co. Strategic Decisions Conference that the upfront selling process will be slower this year, the Hollywood Reporter says. Moonves said CBS has “begun the dance” with advertisers,…
High-tech venture investor Mark Kvamme stressed the importance of what he dubbed the under-30 “attention” generation at the AAAA Digital Conference Wednesday in New York, Online Media Daily reports. Kvamme pointed out innovative new ad formats targeted at the Web-weaned…
Starcom MediaVest Group, The Americas, has promoted Kevin Lange and Nick Yecke to vice president, Online Media Daily reports. Lange previously was director of operations at SMG Search, an operation of Publicis Groupe, the Web site says. Yecke is a…
ComScore has purchased mobile measurement company M:Metrics, Online Media Daily reports. The $44.3 million transaction makes comScore the leader in measuring the mobile Internet market and PC-based Internet usage, according to the company, the Web site says. —Vlada Gelman
The Nielsen Co. will expand its @Plan online audience profiling system to the mobile arena, Online Media Daily reports. The new service will allow advertisers to reach the 48 million U.S. wireless subscribers who use their phones to access the…
Television director Joseph Pevney has died, the Los Angeles Times reports. Pevney directed numerous television shows from the early 1960s to the mid-1980s, including “The Munsters,” “The Fugitive,” “Bonanza,” “Emergency,” “Adam-12,” “Trapper John, M.D.,” “The Incredible Hulk,” “Fantasy Island” and…
Azteca America, a subsidiary of TV Azteca, will move production of its national and local Los Angeles newscasts to Mexico City to save money, the Los Angeles Times reports. The move has resulted in 30 employees being laid off in…