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Ford Still Buying TV Deals

Ford will become a top sponsor of CNN’s “Black in America 2” as the automaker, which has escaped the financial troubles of Chrysler and General Motors, continues to advertise on television, Broadcasting & Cable reports. “Black in America 2,” a…

McCarthy Signs Harpo Deal

Jenny McCarthy has signed a multiyear deal with Oprah Winfrey’s Harpo Productions, which includes plans to create a syndicated talk show hosted by the actress, the Hollywood Reporter says. McCarthy, who has written best-selling books including “Louder Than Words: A…

Miniseries ‘Ben-Hur’ Adds to Cast

The four-hour miniseries of “Ben-Hur” has cast Joseph Morgan, Emily VanCamp and Stephen Campbell Moore, with Morgan playing the title role of a wealthy Jewish man living during the time of Jesus Christ, the Hollywood Reporter says. VanCamp will play…

Discovery Reports Profitable Q1

Discovery Networks reported a gain in earnings for the first quarter, bucking economic trends. The company said its net income was $119 million, or 28 cents a share, compared with $34 million, or 12 cents a share. Revenues rose to…

Syndicators Look to Tie-ins

Syndicators are looking to tie in brand integration to their shows as a way of winning more advertising dollars, Broadcasting & Cable reports. Even though it remains a small slice of advertising, it’s continuing to grow, which is why syndicators…

L.A. Office Starts Ad Social Network

The consulting company L.A. Office has started an online social network for Hollywood brokers of promotional partnerships on TV shows and movies, Daily Variety reports. The site, at LAOffice.com, has 2,000 marketing opportunities listed and includes elements such as profile…

Lehrer to Receive Osgood Award

PBS news anchor Jim Lehrer will receive the WFUV Charles Osgood Lifetime Achievement Award in Journalism on Wednesday, TVNewser reports. He’ll receive the award at WFUV’s Spring Gala at New York’s Puck Building, the Web site says. Osgood started his…

LATV Moving to Spanish Programming

LATV is shifting its programming to focus on Spanish-language programming, from its start as an English and Spanish network, Broadcasting & Cable reports. As it launches its new season, LATV will debut two Colombian programs, the trade paper says. “What…

WNBC-TV Grounds Chopper

WNBC-TV in New York has grounded its helicopter as part of a cost-cutting move and combined chopper forces with WNYW-TV, the New York Daily News says. For the last two weeks, WNBC viewers have heard WNYW’s Kai Simonsen broadcasting from…

Hispanics Switching to Digital

Hispanic households are quickly switching to digital television signals from analog, MediaPost reports, citing Nielsen research. About 5% of Hispanic households are unprepared for the switch to digital TV transmission, which will take place on June 12, down from 11.5%…