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IFC Launches Media Campaign

IFC is launching a campaign called “Make Media Matter,” which is designed to raise awareness about the role the media plays in society, Multichannel News reports. Journalists, scholars and public officials will participate in the campaign, which launches this spring…

‘Grey’s’ Gets One Last Denny Sighting

“Grey’s Anatomy’s” Denny, the deceased boyfriend of Izzie who has made repeated appearances as a hallucination, will make one final appearance on the series, Entertainment Weekly says, citing the actor who plays Denny, Jeffrey Dean Morgan. The character may appear…

NBC Delays Showings on Nora O’Brien Death

NBC yesterday delayed pilot screenings of “Mercy,” “State of Romance” and “Off Duty” until today after the sudden death of Nora O’Brien, the network’s vice president of drama development, the Hollywood Reporter says. O’Brien’s death has called into question whether…

Shaw Pays a Buck for Canada TV Stations

Shaw Broadcasting agreed to pay $1 to CTVglobalmedia for three money-losing local television stations slated for closure, the Hollywood Reporter says. Shaw has made a similar offer to Canwest Global Communications for five E!-branded stations, the newspaper reports, adding that…

P&G Gets More Bang for Buck

Procter & Gamble boosted first-quarter impressions by 5% while cutting marketing spending by about $440 million because of lower costs for advertising in television and other forms of media, Advertising Age reports. By maintaining its first-quarter marketing spend, the company…

CBS’ ‘Doctors’ Addresses Swine Flu

Friday’s episode of CBS Television Distribution’s “The Doctors” will address questions about swine flu, Broadcasting & Cable reports. The episode, shot Wednesday night, was the show’s first done without a live studio audience, B&C says. —Danny King

Hulu Deal Pressures CBS’ Digital Strategy

Walt Disney’s agreement to buy part of Hulu puts pressure on CBS to get a greater return on its Web programming investment because CBS now is the only major network that’s not part of Hulu, Broadcasting & Cable reports. CBS…

‘Betty’ Gets Her Braces Off

The title character of ABC’s “Ugly Betty” will lose her braces by the end of next season, while Ana Ortiz, who plays Betty’s sister, will not be written off or have less of a role on the show despite her…

‘Chris’ Likely Gone, ‘Parks’ Gets More Play

The CW’s “Everybody Hates Chris,” ABC’s “Cupid,” CBS’ “Flashpoint” and Fox’s “Sit Down, Shut Up” are unlikely to be renewed for next season, Entertainment Weekly reports. ABC’s “Scrubs,” CBS’ “Rules of Engagement” and NBC’s “Parks and Recreation” probably will be…

Cowell Praises Paula Abdul, ‘Dancing’

Simon Cowell says Paula Abdul will remain an “American Idol” judge as long as he’s on the show and called “Dancing With the Stars” a “very good” show, the Hollywood Reporter says. He added that he would no longer want…