Real or Fake? Do We Even Care?
Is she a natural blonde? Only her hairdresser knows. Or so the saying goes. But the same idea could apply to a lot of viral videos. For instance, a video appeared on Break earlier this month featuring an office worker…
Author Page
3,973 Entries
Demand Media, Armstrong Foundation Launch Web Hub
Web 2.0 company Demand Media launched Livestrong.com today in tandem with the Lance Armstrong Foundation. The site is a health, lifestyle and fitness destination. The rollout is noteworthy as it’s the first time Demand Media has built a site from…
Brightcove Rolls Out Upgrade
Online television technology provider Brightcove today announced a revamped version of its service, dubbed Brightcove 3. This latest beta version has been in use for a few months by select customers, including Fox Entertainment Group’s Beliefnet, Lifetime Networks and Showtime…
The CW Reaches Out to Affiliates
The CW today reached out to its affiliates to correct any misimpression that an error in a TelevisionWeek story dated June 15 might have left. The corrected story appears here. John Maatta, The CW’s chief operating officer, noted in his…
Total TV Ad Spending Barely Rises
Advertising spending rose a tiny bit in the first quarter compared to last year, according to new figures from Nielsen Monitor-Plus. Nielsen said total ad spending was just over $30 billion, up 0.5% in the first quarter. With the Writer’s…
Hurt Joining ‘Damages’ Cast
William Hurt will join the cast of FX’s “Damages” for season two, reuniting him onscreen with series star Glenn Close for the first time since both appeared in “The Big Chill” 25 years ago. It’s Mr. Hurt’s first stint in…
G4 to Air Championship Gaming Series
The Championship Gaming Series (CGS) has partnered with G4 Media to bring its league of professional video gaming to the gaming and tech cable network. G4 will air four 90-minute programs beginning with the league’s 2008 North America playoffs July…
NBCU, WCSN Team for Universal Sports
NBC Sports and World Championship Sports Network are uniting to create Universal Sports, a multiplatform destination for athletes and fans. The joint effort hopes to bring NBC Universal programming to WCSN’s established online Olympics audience. The partnership followed NBCU’s acquisition…
Sony Pictures TV Promotes Oswaks
Sony Pictures Television has promoted Robert Oswaks to president of marketing. In his new role Mr Oswaks will oversee development and strategy for the company’s advertising and marketing efforts for network, syndication, cable and new media content. He will report…
Outdoor Channel Makes Over Web Site
The Outdoor Channel has relaunched its Web site to offer more online videos and a social networking component to its viewers. “We’ve turned OutdoorChannel.com into an interactive platform for outdoor enthusiasts,” Outdoor Channel COO Tom Hornish said. “It’s a virtual…