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Nielsen says product placements in prime-time broadcast network programs rose 13% in 2007 from the previous year. Fox’s “American Idol” was again the show with the most product-placement occurrences, with 4,349, up from 4,086 in 2006. In all, the 10…
Scandinavia took home some of the major Interactive Emmy Awards, presented by the International Academy of Television Arts & Sciences, at this year’s Mip gathering in Cannes. Among the winners were Finland’s children’s program “Staraoke,” named best interactive program, and…
The National Hockey League launched NHL Network Online, a broadband service sponsored by Bud Light, Cisco, Dodge and Verizon Wireless. NHL Network Online features several channels of programming available for free to fans at NHL.com. “NHL fans are extremely passionate…
Planet Green is adding more celebrity power to its lineup. The new eco-lifestyle channel launching June 4 announced additional programming plans as part of parent Discovery Communications’ upfront presentation to ad buyers Tuesday in Los Angeles. Adrian Grenier, Tom Bergeron,…
Mark Burnett Productions has partnered with event production company AEG to create original content for multiplatform distribution. The multiyear deal gives AEG clearance to produce live entertainment based on MBP’s reality television and game show properties, which include “Survivor,” “The…
John Matluck, senior VP for advertising sales, is leaving Lifetime Networks, which last month hired Debbie Richman from media agency OMD to head its sales organization. Mr. Matluck, who has been with Lifetime for 20 years, had effectively been in…
Online video technology firm thePlatform struck a deal with celebrity news site www.celebTV.com to power the video on the site. Under the agreement, CelebTV.com will use thePlatform to manage and publish both video and ads that CelebTV.com distributes to AOL…
Voom HD Networks has tapped Arqiva, a broadcast and communications technology company, to supply fiber connectivity and uplinking for its new high-def extreme sports channel Rush HD. Under the deal, Arqiva will uplink Rush HD to its Eurobird satellite, making…