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HBO is launching its most far-reaching health initiative yet with “The Alzheimer’s Project,” which includes four primetime films and 15 short films for digital outlets, the New York Times reports. “We were all getting older,” Sheila Nevins, president of HBO…
Nielsen told television networks that viewing is being undercounted by 8% because people in its sample homes aren’t pushing the buttons that help it collect demographic data, the Wall Street Journal reports. Since the problem affects all networks, it isn’t…
The New York Times notices that cable companies have lower profit margins for their television services than for high-speed Internet or telephone. The fastest-growing expense for cable operators is programming, the newspaper adds. —Jon Lafayette
It’s a longshot, but the Jennifer Love Hewitt drama “Ghost Whisperer” could end up moving to ABC next season if CBS and ABC Studios can’t come to an agreement on a new license fee agreement for the show. Representatives for…
Lots of drama this weekend as NBC prepares to brief advertisers on its 2009-10 plans Monday. There was buzz that CBS’ “Ghost Whisperer” could be in play, possibly moving to ABC. That’s still considered a longshot. Click here for a…
The Walt Disney Co.’s decision to put its shows on Hulu may mean that Google’s YouTube will reformulate its revenue-sharing model to attract top quality content, Dow Jones reports. “They are going to have to make upfront payments or equity…
Because of the recession, TV’s daytime dramas are facing tighter budgets, shrunken ad revenues and competition from new media for viewer attention, ABC News’ “Nightline” reports. “My big challenge is, how do you tighten a budget and not see it…
Buzz has increased for NBC’s fall pickups and ABC’s plans for “Flash Forward,” which looks likely to get picked up, Daily Variety reports. NBC executives are said to favor projects including a single-camera pilot starring Joel McHale and “100 Questions…
Hair care brand Tresemme, which had been an integrated sponsor of “Project Runway” when it was on Bravo, is staying with the network, appearing in the new series “The Fashion Show,” the New York Times reports. Bravo “is really, really…
The first 3-D cinema ad will appear Friday before showings of the 3-D film “Battle for Terra,” Advertising Age reports. The ads feature Skittles candies and the deal was arranged by Screenvision and media agency MediaVest, the trade magazine says….