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Tom Gilbert 4,032 Entries
Tom Gilbert

NBC Finds It’s Hard Being 4th

NBC is discovering the challenges of being the fourth-placed network: the problem of getting viewers to notice something new or interesting, the Associated Press reports. The two-hour debut of “Kings,” for example, was viewed by just 6.1 million viewers last…

CBS Shares Jump on Ratings Note

CBS’ prime-time ratings earned it a positive note from a Wall Street analyst, helping boost the shares Tuesday by 8.4%, the Los Angeles Times reports. Caris & Co. analyst David Miller upgraded the stock, pointing out that the share price…

Ferguson Ratings Beat Fallon

“The Late Late Show” with Craig Ferguson beat “Late Night With Jimmy Fallon” on Monday night, a first since Fallon took the job on March 2, Broadcasting & Cable reports, citing late-night metered market households data from Nielsen. Ferguson’s show…

Oprah’s New Puppy Dies

Oprah Winfrey has lost one of the two cocker spaniel puppies she recently adopted to a virus common to dogs, PeoplePets.com reports. Ivan, who was adopted from the PAWS Shelter in Chicago, died from the Parvo virus, and his sister,…

Disney Tops USA Network in Ratings

The Disney Channel drew more viewers for the week ended March 15 than USA Network, which had enjoyed a winning streak for the first weeks of 2009, Multichannel News reports. Disney Channel averaged 2.614 million viewers last week, compared with…

NBC’s Silverman Backed Expensive ‘Kings’

NBC Entertainment co-Chairman Ben Silverman backed “Kings” after his predecessor, Kevin Reilly, passed on the program, DeadlineHollywoodDaily reports. The network spent $10 million on Sunday’s two-hour debut and is spending another $4 million per episode, an extravagant sum for any…

Google, WPP Team for Ad Research

Google and WPP are joining forces to fund research on how traditional and digital media advertisements work together to influence people, the Wall Street Journal reports. The companies, which have committed $4.6 million to the three-year venture, will detail the…

Is TV Making Progress With Diversity?

It’s unclear whether television is making progress with reflecting the diversity of its audiences. Two news programs that featured black hosts have been discontinued and the fates of two CW shows with mostly African-American casts remain hanging, the New York…

Playboy Aims at Reality

Playboy TV is touting its reality programs in a campaign called “A Better Reality Awaits,” MediaPost reports. The campaign will highlight shows such as “Search for the Perfect Girlfriend” and “Foursome: Season Three,” the publication says. —Aimee Picchi

Google Names Woodside to Replace Armstrong

Google has tapped Dennis Woodside, a five-year veteran of the company, to replace Tim Armstrong, who is leaving to become CEO of AOL, Dow Jones reports. Woodside will oversee the company’s business of selling search, video and graphical ads on…