NBC Finds It’s Hard Being 4th

Mar 18, 2009  •  Post A Comment

NBC is discovering the challenges of being the fourth-placed network: the problem of getting viewers to notice something new or interesting, the Associated Press reports. The two-hour debut of “Kings,” for example, was viewed by just 6.1 million viewers last week, while fewer than 11 million people tuned into an episode of “ER” that featured the return of its original cast members such as George Clooney, the news agency reports.
—Aimee Picchi

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