Viacom Calls for Squeeze Play
MTV Networks’ Plan Aims to Increase Engagement During Ads
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CMT Tunes Up for ‘Duets’ Competition
FremantleMedia Show Augments Channel’s Reality Lineup
Digital Dealmakers: Ashok Narasimhan
The player: Ashok Narasimhan, chairman, CEO and co-founder of July Systems in Santa Clara, Calif. The Play: July Systems bundles content for mobile phones, such as ringtones, video, wallpaper and news articles. Most of that content lives today on cell…
Sony to Sell Tennis Channel Ads
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…
Video-on-Demand Needs Big Promotional Boost
Study Finds Education Is Key to User Growth
Try a Fresh Perspective on Media
Looking Beyond Surface Reveals Insights Into Feelings, Relationships
Sponsors Jump on ‘Green’ Bandwagon
NBCU Launches Weeklong Initiative
Exploring Web Video’s Impact on TV
Audience Input Seen Shaping Internet Content as Well as Ad, Rating Metrics
Viewer Interest High in ’08 Race
News Outlets Expand Campaign Coverage