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Jeff Bewkes, Time Warner president and chief operating officer, has been named successor to Richard Parsons as CEO of Time Warner, effective Jan. 1. Mr. Bewkes will retain his title of president when he assumes the position of CEO on…
“The Office” showrunner Greg Daniels has joined the picket line at his production company’s Van Nuys location in an attempt to shut down production of his show. “We’re trying to shut down ‘The Office,’” Mr. Daniels said. “We have the…
The networks continue to capitalize on the National Football League’s undefeated New England Patriots. With CBS scoring the highest-rated regular season game in the 1980s between the New England Patriots and the Indianapolis Colts, NBC has now tapped the November…
Rob Sorcher is leaving AMC to become chief content officer at Cartoon Network. At Cartoon, Mr. Sorcher will be responsible for the network’s overall content development strategy, including original series, acquisitions, long-form and special events. He also will oversee production…
MySpace announced SelfServe by MySpace today, a new ad project to let small businesses, bands and politicians create and target display ads throughout the site. SelfServe will roll out in early 2008. The purpose of the program is to let…
Despite 11th hour attempts to prevent a work stoppage, Hollywood writers went on strike today. Renewed talks between the Writers Guild of America and networks and studios failed to halt the guild’s planned strike, despite the pressure of a federal…
Video ad targeting firm Digitalsmiths added two new products to its VideoSense service. The new products are called AdSafe and AdIQ and they help marketers place their ads against appropriate online content. AdSafe makes sure the ads run next to…
Fox, With Heavy Reality Lineup, Looks to Fare Best if Stoppage Is Protracted
Corn isn’t the only thing growing tall in Iowa—so is spending on political TV advertising. Four years after Massachusetts Sen. John Kerry won a surprise victory in the state, propelling him to the Democ ratic presidential nomination, TV ad spending…