Viewer Interest High in ’08 Race
News Outlets Expand Campaign Coverage
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NBC, Full Circle Plan, Integrated Comedy Series
NBC and Omnicom Group’s Full Circle Entertainment are developing a weekly hourlong summer comedy series based on “E,” Matt Beaumont’s 2000 novel that relies on a string of e-mails to tell the tale of fictional London ad firm Miller Shanks….
IFC Makes Headway in VOD Universe
Initiative Brings Indie Films to Home Viewers
Digital Dealmakers: Ashok Narasimhan
The player: Ashok Narasimhan, chairman, CEO and co-founder of July Systems in Santa Clara, Calif. The Play: July Systems bundles content for mobile phones, such as ringtones, video, wallpaper and news articles. Most of that content lives today on cell…
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Looking Beyond Surface Reveals Insights Into Feelings, Relationships
Sony to Sell Tennis Channel Ads
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…
Print Pays at Brightcove
Company Finding Willing Partners
Sponsors Jump on ‘Green’ Bandwagon
NBCU Launches Weeklong Initiative
WGA Contract Negotiations Resume Sunday
In a last-minute effort to avert a strike, the Writers Guild of America and the Alliance of Motion Picture & Television Producers will return to the negotiation table Sunday at 10 a.m. According to the AMPTP, the meeting was called…