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Editorial: Mirthala Salinas Affair Merited Tougher Punishment
It was the end of an ugly affair for Telemundo’s Los Angeles news division last week. NBC Universal’s Telemundo reassigned Mirthala Salinas, the KVEA-TV newscaster who was dating Los Angeles Mayor Antonio Villaraigosa as she covered his administration. She was…
Guest Commentary: Main Titles Rapidly Becoming Endangered
I enjoyed Marty Wall’s Guest Commentary about the importance of TV show main titles (“Cutting Main Title Short Shortchanges the Viewer,” TelevisionWeek, July 8). Specifically, he said main titles were critical in “building up a relationship with the viewing audience…
Price Lands Key TVWeek Post
Crain Veteran Named Online General Manager
Digital Dealmakers: Roman Arzhintar, SideReel
The player: Roman Arzhintar, SideReel co-founder and CEO The play: SideReel.com is a new search and community site for television shows. The site is designed to serve as a “dashboard” for fans of TV shows because the pages for each…
Lussier Expands Into Live-Action Production
Hollywood entertainment marketing agency Lussier has launched a live-action production group and, through a strategic partnership with Zinger! Creative, added full-scale print advertising to its client services. Concurrently, the company has restructured itself into seven operating groups: on-air, print, live-action…
QuickTakes: Did ‘Kid Nation’ live up to all the hype?
“Personally, I feel that these kids aren’t ‘suffering’ or experiencing anything more than I did while away at sleep-away camp. We lived in tents and cabins right alongside spiders and mice, had chores to do each day and formed a…