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NBC, Telemundo Expand Ban on Junk-Food Ads to Local O&Os

NBC Universal is expanding a ban on so-called junk food ads from its Qubo block of kids informational programming to include ad breaks in that programming on the local stations it owns, putting more pressure on other networks to follow…

Maven to Deliver Fox News Video Online

Fox News inked a deal today with online television technology service Maven Networks to deliver Web video for the network. Fox News will use Maven’s service to expand its online video offerings starting in the next few weeks, Maven said….

CNBC Plus Puts Content on Thinkorswim

CNBC Plus’ commercial-free live streaming video and searchable ticker-based video will be integrated into the thinkorswim.com trading platform, starting this weekend. Thinkorswim is owned by Investools, which offers education and services for individual, or self-directed, traders. CNBC Plus video-on-demand service…

Nielsen Will Triple TV Ratings Sample by 2011

The Nielsen Co. said Wednesday it will triple the size of its National People Meter television ratings sample by 2011. Nielsen now takes viewing information from 12,000 U.S. households and 35,000 people to project national ratings. That sample will increase…

Discovery’s PHD Snags Video Deal for ‘Last One Standing’

Discovery Channel is hoping a bit of the Halo video game fever will bring some heat to its new show “Last One Standing.” In conjunction with this week’s highly anticipated release of the Halo 3 XBox game, Discovery’s media agency…

Erin Flaxman Takes Initiative After Honing New Business Tools

About a year ago, Erin Flaxman was wearing an orange apron at work. Ms. Flaxman, who was named senior VP and director of business development at Initiative North America earlier this week, had completed her MBA after eight years in…

Burt Reynolds’ Bandit Rides Again

From CB to DIY

Chart: Ad Spending for Top 10 Parent Companies

Ad spending in the first half of 2007 declined 7.3 percent to $8.3 billion and seven of the top 10 advertisers reined in their ad budgets. General Motors, for example, cut spending by a whopping 27.7 percent. On the other…

HealthiNation Inks Deal with Prevention

Digital health education network HealthiNation inked a deal with Prevention magazine to feature health videos on Prevention.com. The deal follows Prevention.com’s recent relaunch of its site to include more online video. The site reaches about 1.6 million unique visitors each…

Davis Named Exec VP at ABC News as Part of Key Management Shuffle

Dave Davis, the well-regarded president and general manager of ABC-owned flagship station WABC-TV in New York City, has been named executive VP of ABC News. The appointment is part of a broad shift of key management assignments announced Tuesday by…