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Ad Spending Down in First Half of 2007, Cable TV Up 2.8 Percent

Ad spending dropped 0.3 percent to $72.59 billion in the first half of 2007, according to a new report. Several segments of the TV business were weak. Broadcast network TV expenditures fell 3.6 percent to $11.8 billion, spot TV was…

Warner Bros.’ Studio 2.0 Preps Short Series for Broadband, Wireless

Warner Bros. Television Group plans to produce 23 short-form series for broadband and wireless, the studio announced today. The new projects originate from Warner Bros.’ Studio 2.0, the company’s digital programming arm. The series are produced by Jim Henson Productions,…

Chart: National Sports Ratings for Week of Aug. 27-Sept. 2

National Ratings for Week of Aug. 27-Sept. 2, 2007 Event  Outlet Household Rating Men 18-49 Rating Monday, Aug. 27 NFL Football (Cincinnati vs. Atlanta) ESPN 3.5 2.8 Friday, Aug. 31       PGA Golf (Deutsche Bank Championship, 1st Round)…

CBS Stations Group Names Kucharski to New Post as VP of Media Strategies

Angie Kucharski, the No. 2 executive at the CBS-owned stations WBZ-TV and WSBK-TV since June 2005, has been promoted to the newly created position of VP of media strategies for CBS Television Stations. Ms. Kucharski will move to New York…

Bravo Seeking Talent for Series ‘Step It Up’

Bravo has begun casting for its new reality competition program “Step It Up,” which hopes to follow in the footsteps of the network’s Top Chef” and “Project Runway.” The show will bring dancers together from around the country and challenge…

Marketer Builds Sketch Show Around Brands, Has Eye on Prime-Time Slot

‘Saturday Night Live’ Has a New Rival: P&G

Allstate Tests the Limits of Interactive TV

Insurer Tries ‘Serving’ Ads to VOD Audiences Much as It Would on the Web

TLC Moves Operations to Los Angeles

Discovery Communications’ TLC is moving operations to L.A., staffers at the network were told Monday. New TLC President Angela Shapiro-Mathes originally had planned to be based in L.A. but to operate the network as a bicoastal operation, with some staffers…

News Veteran Escobar Joins Sucherman

Ramon Escobar, a veteran of news and entertainment in the Spanish- and English-language TV world, has left NBC Universal, where he has spent the last 13 years, and joined Sucherman Consulting Group. “Ramon has run local and network newsrooms, he’s…

Broadcasters Urge Congress to Block ‘White Space’ Devices

A phalanx of executives representing broadcast television, major league sports and digital TV makers have launched a campaign to block unlicensed personal portable devices from operating in the unassigned “white spaces” in spectrum otherwise reserved for TV broadcasting. They argue…