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The average cost for a primetime spot declined by 0.7 percent to $132.970 in the 2006-07 season from the previous year, according to figures from NetCosts, which uses real media buying data from national advertisers that spend a combined $12…
The Nielsen Co. announced a new product that allows advertisers and media buyers to find out whether their spots ran the previous night and how many people saw them. The first client for the product, called KeepingTrac, is media buying…
Barbara Walters confirmed what she said was “the worst-kept secret of the month,” by opening “The View” Monday with the announcement that comedian-actress Sherri Shepherd is the new permanent member of the ABC Daytime show’s ensemble that welcomed Whoopi Goldberg…
Former “Good Morning America” executive producer Shelley Ross is rejoining the morning-show wars as senior executive producer of the “The Early Show” on CBS. She will report to CBS News and Sports President Sean McManus effective Sept. 17. The announcement…
So what are the cool kids going to be watching this fall? According to research by OTX, the Online Testing Exchange, the show that 13-17 year olds are aware of and intend to view is The CW’s “Gossip Girl.” ABC’s…
The Ski Channel, which plans to launch next year, today announced a major programming deal with Ride Guide TV. The Ski Channel acquired the premiere rights to 26 new one-hour episodes a year of “Ride Guide” over the life of…
DirecTV said Bridgetta Tomarchio is the winner of its search for a new woman to join the cast of its original show “Project My World.” Ms. Tomarchio joins Renee Intlekofer and Shaina Fewell for the series’ second season of searching…
HBO and NBC led the winners Saturday at a bawdy 59th Annual Creative Arts Primetime Emmy Awards, held at the Shrine Auditorium in Los Angeles. HBO took home 15 statues, with its made-for-television movie “Bury My Heart at Wounded Knee”…
The United Church of Christ is appealing to the whole Federal Communications Commission an FCC staff decision rejecting its license renewal challenges to NBC’s WTVJ-TV and CBS’s WFOR-TV in Miami. The church filed its renewal challenges after NBC and CBS…
Michael Eisner’s online series “Prom Queen: Summer Heat” inked new distribution deals with eight online partners and a mobile TV provider. The spinoff of the spring series “Prom Queen,” which generated more than 15 million views online, will be carried…