NBC Nurses Reality ‘Baby Borrowers’
Like ‘Kid Nation,’ Children Are Cast
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Insider: Column for Mature Audiences
HBO has been telling the world for years that “It’s Not TV. It’s HBO.” Showtime has begun telling its subscribers that its original series are “the best shit on television.” To be perfectly honest, The Insider only feels that way…
John Larroquette Adapting to ‘Boston Legal’ Ensemble
John Larroquette is joining the cast of “Boston Legal” for its upcoming fourth season, playing Carl Sack, a senior partner who transfers from the New York office to Beantown. He’ll be a rival of sorts to Denny Crane (William Shatner)…
Lifetime Builds Web Identity
As Site Traffic Grows, Lifetimetv.com Aims to Stand on Its Own
R. Kelly’s ‘Trapped in the Closet’ Generates Online Rush for IFC
“Trapped in the Closet,” the hip-hop opera from rapper R. Kelly, generated lots of traffic for IFC’s Web site last month. The spike in viewership should translate to online ad revenue for IFC, as it attracted viewers to IFC who…
Ratings Rise May Be Fleeting
In the first season under its $3.6 billion contract with the National Football League, NBC drew an average of 17.5 million viewers with “Sunday Night Football,” up 2.5 percent from what ABC drew in its final season of “Monday Night…
Meet the Presenters of ‘Today’s’ Fourth Hour
Ann Curry, Natalie Morales and Hoda Kotb recently were named co-anchors of the fourth hour of NBC’s “Today.” ANN CURRY Age: 50 Tenure with “Today”: 10 years plus many “many more as a fill-in person.” You’re getting more air time…
Morning Shows Worth $1 Billion in Ads Get Fresh Look
Nets Milk Daypart Cash Cows