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‘Over-Serving’ Customer Can Help Give a Brand Front-of-Mind Position

Brand Value Is Worth Every Penny

Apple Refuses to Carry NBC’s New Fall Shows

NBC Universal has decided not to renew its agreement with Apple’s iTunes to carry NBCU shows on the download service, sparking retail retaliation from the computer giant. In response to NBCU’s decision, Apple today said it would not make NBC’s…

Chart: Sports Ratings for Week of Aug. 20-26

National Ratings for Week of Aug. 20-26, 2007 Event  Outlet Household Rating Men 18-49 Rating Monday, Aug. 20 NFL Football (Chicago at Indianapolis) ESPN 4.2 3.3 Thursday, Aug. 21       NASCAR Nextel Cup ESPN2 1.4 0.6 Thursday, Aug….

CBS Screens ‘Nation’ Episode for Ad Buyers

Amid the controversy over the making of CBS’ new show “Kid Nation,” the network has been screening a full episode of the program for ad buyers and clients. Reports have questioned whether child labor laws were followed during production, and…

ESPN Relaunches ESPN360.com

ESPN is readying a relaunch of its broadband service ESPN360.com, part of its effort to create a true online sports channel that will feature up to 11 live sporting events at once. The channel, which is currently available to 17…

Local Spot TV Exchange Up to 28 Broadcast Groups

TVB’s ePort Aims to Replace Paper Transactions, Launches in November

ABC Correspondent Dahler Joins WCBS-TV

Don Dahler, former correspondent and anchor for ABC News, has joined WCBS-TV, New York City, as a weekend anchor. The Emmy Award-winning journalist will start at WCBS on Sept. 8. Mr. Dahler has reported for ABC on Kosovo and the…

Travel Channel Commits to Hi-Def

HD Simulcast Set to Launch in First Quarter

Sony Offers Combo Computer-HDTV

All-in-One Device Features Blu-ray DVD Technology

Rounding Up HD News: Warner HD Executive Leaves

Warner HD Executive Leaves Steve Nickerson, Warner Home Video’s senior VP of worldwide high definition, will be leaving the company to pursue other interests at the end of September, according to TVPredictions.com. Mr. Nickerson has supported the dual-format approach in…