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Media Companies Waiting for Financial Picture to Clear Up

Devalued Assets, Advertising Downturn Put Dent in Earnings

Syndicators Put Price on Tribune Bankruptcy

The collateral damage from Tribune’s bankruptcy filing in December is rippling through the syndication industry, with Disney-ABC Domestic Television taking a $60 million writedown on deals with the TV station owner and News Corp. setting aside $10 million to deal…

‘Wilkos’ Wins Third Season Renewal

NBC Universal Television Distribution’s “The Steve Wilkos Show” will be back in 2009, with stations in major markets renewing the spinoff from “The Jerry Springer Show” for a third season. ROGER ‘WILKOS’ The “Springer” spinoff and its bald-headed host will…

HGTV Campaign: The ‘Moments’ of Your Life at Home

Promo Effort Offers Pure Brand Message

NBA All-Star Weekend Seeing Strong Ad Sales on TNT

Sponsors Help Spread Events Across Platforms

Sony Pictures TV Brings Thomas Aboard

Sony Pictures Television named Dan Thomas senior VP for branded entertainment. Mr. Thomas previously was senior VP for sales development and marketing at Univision Communications. In his new post, Mr. Thomas will work with clients and agencies to bring digital…

TV Networks Targeting Growing Smartphone Market

Success of iPhones Indicates Hunger for Mobile Video

Column: How to Pull the Plug on Satellite or Cable

Cord-Cutting May Gain Popularity in Face of Digital Transition

thePlatform Offers Reduced-Rate Services to Aid Smaller Clients

In an effort to reach new customers during the economic recession, online video technology firm thePlatform is rolling out reduced-cost services for small and midsized media companies starting this week. The lower prices reflect the video content management company’s effort…

Zucker Talks Money, Leno, Digital

NBC Universal CEO Jeff Zucker says the company has “taken all the steps” needed in order to cut costs during the ailing economic climate, Newsweek reports. In an interview with the magazine, Zucker discusses Jay Leno’s primetime gig at NBC…

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