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With advertising sales declining in the recession, branded entertainment is getting a second look from television networks as a viable solution, Broadcasting & Cable reports. Jay Leno, who started referring to Garmin GPS systems in 2007, may be offer a…
White House Press Secretary Robert Gibbs may have raised tensions with cable news outlets, suggesting today that they have a view of the world that doesn’t necessarily reflect real life. On board a plane to Elkhart, Ind., where President Obama…
Director-producer David Nutter has been tapped to direct and executive produce the ABC pilot of “Eastwick,” the Warner Bros. TV version of the 1987 film “The Witches of Eastwick,” Daily Variety reports. Nutter’s had a string of successful pilots, including…
Ed O’Neill, the former star of “Married With Children,” has been hired for ABC’s pilot “An American Family” and will play the part of a 60-year old man who becomes a stepfather after marrying a younger Latina woman, the Hollywood…
The television and theatrical task force led by new Screen Actors Guild chief negotiator John McGuire has contacted the Alliance of Motion Picture & Television Producers and formally scheduled talks for Feb. 17 and 18, DeadlineHollywoodDaily.com reports. -Aimee Picchi
NBC is picking up the comedy pilot “State of Romance” from writers and executive producers Barbara Wallace and Tom Wolfe, the Hollywood Reporter says. The single-camera project, produced by Universal Media Studios, is said to be a modern day “Pride…
“Project Runway” producers are trying to tweak the ending of the program, which has been tied up in a courtroom real-life drama, as the live finale catwalk takes place on the last day of New York’s fashion week, New York…
Government Effort Boils Down to Too Little, Too Late
Consumer Confusion, Station Costs Are Major Factors in Decision
The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For…