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The CW’s focus on attracting younger female viewers with shows such as “Gossip Girl,” “One Tree Hill” and “90210” has been successful amid the expected audience dropoff from the disappearance of “Friday Night Smackdown,” Mediaweek reports. Still, ratings on many…
Internet downloading differs substantially among age groups, while use of digital-video recorders does not, the Hollywood Reporter says, citing a study by ABI Research. Consumers in their 30s are four times as likely to watch video on their mobile phones…
The U.S. Supreme Court refused C-SPAN’s request to release oral arguments from last week related to a profanity case pitting the Federal Communications Commission against Fox and other broadcasters, Broadcasting & Cable says. Some media outlets have reported that the…
An expletive uttered by Philadelphia Phillies second baseman Chase Utley before an adoring crowd at a championship celebration last week caused local media outlets covering the event to apologize almost immediately after the profanity made it on air despite a…
WPP Group leads a group of advertising agency owners that are bracing for advertising cutbacks by enacting hiring freezes, travel reductions and layoffs despite reporting third-quarter revenue and profit increases, Advertising Week reports. Ominicom Group and Interpublic Group also are…
Media buyers say CBS’s “The Mentalist” has helped the network challenge ABC in adult-viewing leadership, while disappointing ratings for “Heroes” have disrupted NBC’s efforts to bring younger viewers to shows like “Chuck” and “My Own Worst Enemy,” Mediaweek reports. Additionally,…
Internet users are among the most active television watchers, suggesting that Web surfing may not be taking people away from the TV, Reuters reported, citing a Nielsen study. About a third of Internet usage in North America is conducted while…
Democrats, poised for congressional gains and a possible presidential win, may revive the Fairness Doctrine, which would force broadcasters to give equal time to each side of a controversial subject, the Wall Street Journal reports, citing some statements by conservative…
Circuit City will close 155 U.S. stores, which employ about 17% of the company’s domestic workforce, as part of an effort to free up cash, the Associated Press reports. The No. 2 U.S. electronics retailer after Best Buy also will…