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News networks, which are suffering from flat ratings among young viewers, are trying to attract new, youthful voters to their election coverage after the primary-season ballots showed a rise in participation by people under the age of 30, the New…
A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site…
ABC News, CNN, and NBC’s MSNBC.com are retooling their presence on Facebook in an attempt to attract more of social network’s young users, Broadcasting & Cable reports. ABC News and Facebook have removed the U.S. Politics application they partnered on…
“Midnight Rida,” a Web series spoof of “Knight Rider” from maniaTV, has counted Unilever’s Axe brand as its title sponsor from inception, Adweek reports. Axe approached maniaTV about integrating its new product, the Axe Detail Shower Tool, into a program,…
Dave Foley, formerly of “NewsRadio” and a member of the Canadian comedy troupe Kids in the Hall, has signed on to guest-star in a November episode of “Brothers & Sisters,” Entertainment Weekly reports. Foley will play the love interest for…
Craig Robinson, best known as Darryl on “The Office” and currently on screen in the feature film “Pineapple Express,” was arrested June 29 in Culver City, Calif., TMZ is reporting. Robinson was charged with three felony drug counts for possessing…
The Golf Channel is developing a show to star former NBA basketball player Charles Barkley and Tiger Woods’ swing coach, Hank Haney, Broadcasting & Cable reports. The show, which will document Haney coaching Barkley to an improved golf swing, is…
Madchen Amick has been cast as Christian Slater’s wife on NBC’s “My Own Worst Enemy,” the Hollywood Reporter says. She replaces Yara Martinez, who played the role in the pilot, the newspaper says. —Vlada Gelman