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Women@NBCU, Wal-Mart Make Ad Deal

NBC Universal unit Women@NBCU has signed a multimillion-dollar advertising deal with Wal-Mart, the New York Times reports. The deal will focus on “momtourages”—the groups of people who help mothers—through material, vignettes and contests on iVillage.com and the “Today” show on…

‘Burn Notice’ Heats Up USA Ratings

The season premiere of USA’s “Burn Notice” on Thursday garnered 5.39 million viewers overall and a 1.8 rating/6 share among adults 18-49, Daily Variety reports. The numbers mark a 35% increase in overall audience from the program’s series premiere last…

Malone Stocks Up on Liberty Capital

John Malone, chairman of Liberty Media, bought 3.8 million shares of Liberty Capital Group for $95 million, Multichannel News reports. Malone’s investment is surprising because Liberty Capital is made up of Liberty’s less desirable properties like the Atlanta Braves and…

NBCU Eyeing Scripps Networks?

Speculation is growing around the possibility of a NBC Universal-Scripps Networks Interactive merger, Multichannel News reports. It is predicted that Scripps Networks Interactive could attract a price high above its current market capitalization of $6.5 billion, the newspaper says. The…

Berlanti Signs Megadeal With ABC Studios

Producer Greg Berlanti has signed a new, eight-figure deal with ABC Studios, the Hollywood Reporter says. The five-year deal will keep Berlanti at ABC Studies, where he currently has three series: “Brothers & Sisters,” “Dirty Sexy Money” and “Eli Stone,”…

Globomedia, Fox Talk Co-Productions

Spanish TV production company Globomedia and Fox TV Studios are in discussions for potential co-production projects, the Hollywood Reporter says. The possibilities include a U.S. version of Globomedia’s popular series “Boarding School” and a project for Spain with “Burn Notice”…

Spanish Media Ad Spending Grows

Spanish-language media ad spending grew 3% to $5.78 billion in 2007, according to Nielsen-Monitor Plus, Adweek reports. Ad spending for cable TV increased 76% thanks to the additions of Fox Sports en Espanol and Telemundo’s mun2, while Spanish TV networks…

‘Betty,’ ‘Heroes,’ ‘Damages’ Add Recurring Actors

Val Emmich will join ABC’s “Ugly Betty” next season as a recurring character and potential love interest for Betty, the Hollywood Reporter says. Meanwhile, Ntare Mwine has been cast as a recurring character on NBC’s “Heroes,” while Mario Van Peebles…

Winston to Produce ‘Shootout’

Susan Winston will executive produce AMC’s film industry talk show “Shootout,” Daily Variety reports. Winston served as a producer on ABC’s “Good Morning America” and the daytime talk show “The Other Half,” the newspaper notes. —Vlada Gelman

ESPN Films Order Four Docs

ESPN Films has picked up four sports-related documentaries to air on ESPN and ESPN2 later this year, Daily Variety reports. The pickups include the Spike-Lee directed “Game Day With Kobe,” which follows L.A. Lakers guard Kobe Bryant as he prepares…