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An analysis by independent media agency TargetCast revealed that the average cost per unit for a prime-time commercial on broadcast TV in the second quarter fell 11.1% from a year ago to $139,728, MediaWeek reports. Fox averaged the highest 30-second…
Discovery Communications is in negotiations for the exclusive U.S. rights to a documentary about Thomas Beattie, the first man to give birth, Broadcasting & Cable reports. September Films owns the global rights to the one-hour documentary, which will follow Beattie…
HBO will premiere Alan Ball’s new show “True Blood” on Sept. 7, Zap2it reports. Meanwhile, the sketch comedy show “Little Britain USA” has been slated for Sept. 28, the Web site says. The network has been short on original series…
A survey by the National Association of Broadcasters found that 64% of over-the-air households have already taken steps to prepare for the DTV transition, MediaWeek reports. Thirty-five percent of respondents said that they will buy a converter box using a…
Sid and Marty Krofft are bringing their classic TV shows such as “H.R. Pufnstuf,” “Land of the Lost” and “The Bugaloos” to MySpaceTV, the Hollywood Reporter says. The licensing deal includes condensed 3- to 5-minute “Kwikies,” highlight clips and taped…
Endemol USA is launching a new unit devoted to branded entertainment for TV and digital media, which will respond to interest from Madison Avenue on integrating brands and programming, the Hollywood Reporter says. Newly promoted Senior VP of Digital Media…
Brooke Burns and TV personality Mark Thompson will host Fox’s Japanese-inspired “human Tetris” game show “Hole in the Wall,” the Hollywood Reporter says. “Hole in the Wall,” produced by FremantleMedia North America, starts production this week in Los Angeles. —Vlada…
Members of the House Committee on Energy and Commerce are urging the Postal Service to give mailed DTV coupons priority status, TVNewsday reports. The panel members wrote a letter to the United States Postmaster General pointing out that the converter…