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TiVo users do not fast-forward through ad spots for movies as much as other commercials, BrandWeek reports. A spot for the film “Forgetting Sarah Marshall” that aired during an episode of “The Office” was the highest-ranked commercial, according to TiVo’s…
Comcast is preparing to launch HD simulcasts for Versus, Golf Channel and E! this December, MediaWeek reports. The company created a hybrid high-definition service two years ago that featured content from Versus and Golf Channel, the newspaper notes. —Vlada Gelman
A study by PricewaterhouseCoopers revealed that digital and mobile makes up 5% of revenue for entertainment and media companies, Broadcasting & Cable reports. Digital and media revenues are expected to represent 24% of the companies’ growth in the next five…
The pilots for Fox’s “Fringe” and HBO’s “True Blood” have leaked online, TVTattle reports. Both series premiere in September, but are already available on BitTorrent, the Web site notes. —Vlada Gelman
The syndication upfront market is seeing mixed results, with CPMs for court shows flat or up just slightly, while sitcoms are generating higher premiums, Media Life Magazine reports. The market, which is expected to close Friday, is being projected by…
Ninety percent of participants polled by Smith-Geiger for the National Association of Broadcasters said that they were aware of the DTV transition on Feb. 17, Broadcasting & Cable reports. Additionally, 70% of households reported that they had seen a DTV…
CBS’ “60 Minutes,” AMC’s “Mad Men” and Bravo’s “Project Runway” were among the shows that received the George Foster Peabody Award on Monday, Broadcasting & Cable reports. The awards ceremony also featured impromptu tributes to Tim Russert, the newspaper says….
Univision Communications’ New York stations will hold a public forum on the digital TV transition on June 21, TVNewsday reports. “Una Nueva Era: Television Digital” (A New Era: Digital Television) is the first public forum on DTV in New York…
Seniors network Retirement Living TV has laid off 47 employees and temporarily shelved four shows as it experiments with programming, the Baltimore Sun reports. Executives for the network insist the move is not a sign of trouble and that some…