Pete Wentz Gets ‘Californication’
Pete Wentz will guest star on Showtime’s “Californication,” OK! Magazine reports. He will appear as himself, the magazine says. —Vlada Gelman
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Perry Goes Foul for ‘End of Steve’
Matthew Perry will appear in a new TV show, “The End of Steve,” the New York Post reports. The show’s writer and director, Peter Tolan, revealed that Perry will play an afternoon talk show host who spouts foul language once…
‘Gossip’ Casts Madchen Amick
Madchen Amick will join The CW’s “Gossip Girl” next season as a cougar named Catherine Mason, Entertainment Weekly reports. Amick will appear in the Sept.1 season premiere, the magazine says. —Vlada Gelman
Syndie Upfront Sees Increases
The syndication upfront market took in $200 million more in overall revenue than it did last year, increasing 8%, Media Daily News reports. First-tier syndication shows “Oprah Winfrey,” “Dr. Phil” and “Entertainment Tonight” garnered single-digit CPM increases, while new shows…
TV to Remain Dominant Medium
Brian Wieser, director of industry analysis for Interpublic unit Magna Global, told an audience at the OMMA Publish program that television “is not dead and it’s not dying,” Online Media Daily reports. Wieser pointed out that 30 hours per person…
Carell Staying in ‘Office’
Steve Carell said he will remain on NBC’s “The Office” for the next three seasons, Sun Media reports. Carell is contracted for three more years, but has no idea about what will happen afterward, the Web site says. —Vlada Gelman
CBS Rebrands Gossip Site for ‘Insider’
CBS relaunched the celebrity gossip and news Web site DotSpotter as TheInsider.com, tying it into the network’s celebrity gossip show of the same name, Tech Crunch reports. CBS purchased DotSpotter last October for a reported $10 million, the Web site…
Crude TV Characters Featured in Ads
Mainstream advertisers like Coca-Cola, Subway and White Castle are borrowing characters from more crude programs such as Fox’s “Family Guy” for their advertising campaigns, the New York Times reports. The companies hope that by using characters from the Fox show,…
TV Ads Leave Positive Impression
A study conducted by Yankelovich in association with Sequent Partners found that traditional media advertising is still effective, the New York Times reports. Fifty-six percent of those surveyed said that traditional media ads made a positive impression, whereas 31% said…