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ABC Viral Campaign No ‘Flash’ in the Pan

ABC’s carefully orchestrated campaign to build buzz around its new drama “Flash Forward” is moving to a new level this week. Following last week’s 5-second teaser spots, the network will air a new ad during this week’s episode of “Lost,”…

Appeals Court to Re-Examine CBS Indecency Decision

The U.S. Supreme Court has ordered an appeals court to review the court’s decision regarding CBS’ Janet Jackson wardrobe malfunction in light of last week’s fleeting expletives decision, the Associated Press reports. An appeals court in Philadelphia will reconsider whether…

‘Homeless Real World’ Searches for TV Home

Producers behind an unaired Web series described as “Homeless Real World” are hoping to retool their footage and find a TV home for their project, Broadcasting & Cable reports. Richard Ayoub, Del Bigtree, Darwyn Metzger and Randal Kirk produced the…

DirecTV, Liberty Entertainment to Merge

DirecTV Group and Liberty Media’s Liberty Entertainment will merge as expected, the Hollywood Reporter says. Liberty Media already owns a large share of DirecTV and was planning to split off Liberty Entertainment, with the merger scheduled to take place after…

‘Fashion Show’ Enlists Multiplatform Sponsors

Tresemme and Propel vitamin water have signed on as multiplatform sponsors for Bravo’s “The Fashion Show.” Two additional sponsors, a wireless carrier and a health and beauty company, will be revealed during the show’s run, which premieres May 7. The…

AMC’s ‘Mad Men’ Back at Work

AMC’s “Mad Men” has begun production on its third season. The new season is expected to premiere in August. It will feature returning cast members Jon Hamm, Elisabeth Moss, Vincent Kartheiser, January Jones, Christina Hendricks and guest star John Slattery….

Fox Renews ‘Fringe’ for 2nd Season

Fox has given its first-year sci-fi drama “Fringe” a full second-season renewal. The show, co-created and executive produced by J.J. Abrams, ranks as the No. 1 new series among adults 18-49 for the 2008-09 TV season. “‘Fringe’ proved to be…

NBC Springs Into Action

Network to Promote Its Fall Shows This Month

Fewer Ad Orders Seen Pulled in Q3

Buyers Expecting 1st-Quarter Levels

ABC-Hulu Deal a Blow to YouTube

Aggregator Makes Big Stride in Quest for Long-Form Supremacy