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Cable Net Stays Focused on Breast Cancer Battle

While Lifetime has been scoring victories in its 10-year fight against breast cancer, the network’s top executives know the war is far from won.Their mission: to offer the most current and comprehensive information about that disease-primarily on the lifetimetv.com Web…

OLD GLORY TRADE-INS AT WAGM

The proper way to dispose of an American flag is to hold a ceremony for it and then burn it. That is what Boy Scouts in Presque Isle, Maine, learned after receiving nearly 200 old, tattered flags from WAGM-TV.The NEPSK…

Oustanding Drama Series

High production values and top acting always elevate ABC’s “General Hospital” above most of the pack in daytime. The show had enough going for it this past year to recommend a win in this category due to a some plots…

Soaps and Stars Likely to Clean Up

OUTSTANDING LEAD ACTRESSThis one is too close to call. This category is filled with previous winners and multiple-nominees and really could be anyone’s ballgame. Tamara Braun, a relative newcomer, is playing a role for which her predecessor won the award…

Telepictures Inks Mo’Nique Talker

Telepictures is off to an early start in developing projects for the 2005 season, inking actress/comedienne Mo’Nique to a deal that could have her on the airwaves as a syndicated talk show host in the fall of that year.The actress,…

$350 Mil Gain Possible for Syndie Advertising

As cable network executives crow about the possibility of gaining $1 billion in advertising revenue during this year’s upfront advertising market, syndication-TV’s other national distribution system in addition to broadcast and cable-also is poised to add big ad dollars. Syndication…

ABC Shuffles Shrugged Off

Just six weeks before ABC’s upfront in New York, no one is certain who will be onstage presenting the new fall schedule to advertisers. With ABC Entertainment Group Chairman Lloyd Braun out the door, uncertainty in the upper management ranks…

Big Change in the Big D

Five years ago, if you wanted to advertise on Dallas cable, well, you wished you didn’t have to.“Dallas was wired, but it was hopeless. The system was run-down. Every time it rained, it would go out,” said Larry Spiegel, a…

CABLER AIMS TO TARGET HISPANICS

About 21.5 percent of the Dallas population is Hispanic, and Comcast is using its ZIP code targeting abilities to help advertisers reach this growing audience segment.“The Hispanic market has been a very hot topic in the last year and a…

Clutter on Broadcast Rises

The broadcast airwaves were even more cluttered last year, much to the consternation of a leading ad buying agency.A new survey by MindShare found that for the first time, three of the Big 4 networks broadcast more than 15 minutes…