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Previews: NBC’S TRUMP CARD

Either Kwame Jackson, 29, of New York or Bill Rancic, 32, from Chicago, the two remaining contestants on NBC’s runaway hit “The Apprentice,” will hear the long-awaited words “You’re hired” from billionaire Donald Trump near the end of the two-hour…

Quick Takes: Do you care whether TV shows are shot in the United States or in another country?

“I would hope that government officials work with the unions to create better incentives to keep production jobs here in the U.S. We have the best pool of crew talent and the best equipment. Plus, people here really need the…

Network Puts Spotlight on Women’s Issues

Iraq, terrorism and jobs may be grabbing most of the headlines thus far in Campaign 2004, but Lifetime has begun its quadrennial quest to ensure that the candidates for the office of U.S. president don’t ignore women voters and women’s…

Network Seeks New Legislation

Lifetime, which has put the prevention of violence against women at center stage since 2002, won a Governors Emmy Award for its efforts last year.But its executives aren’t stopping there. They want to get legislation passed in Congress.When the Academy…

Nielsen Wise to Take Closer Look at LPMs

We applaud the decision last week by Nielsen Media Research to postpone implementation of the Local People Meter system in the New York market until at least June 3 after various concerns were raised, including charges by some minority groups…

Soaps Shine at the Show

Soap-opera aficionados can expect a parade of female finery, gushy acceptance speeches and fans screaming from the balcony seats in Radio City Musical Hall for “The 31st Annual Daytime Emmy Awards Show,” airing from 9-11 p.m. May 21 on NBC.The…

FOX SPORTS NET TARGETS MALE DEMO FOR CAR DEALERS

The Dallas-Fort Worth automotive market has become extremely competitive in the past few years. Total ad spending by the category has grown 7 percent to $103 million from 2002 to 2003, according to TNS Media Intelligence/CMR. Spot TV spending alone…

A ‘Very Good Year’ for ‘Young & Restless’

“The Young and the Restless” snagged 16 Daytime Emmy nominations this year-the most of any show. Co-head writer/co-executive producer John Smith offered a very simple explanation: “It was a very good year for us,” said Mr. Smith, in a classic,…

Carole Black Gets It Done

Lifetime’s CEO, Carole Black, got a relatively late start in the television business, but she uses what she learned from her background in advertising and promotion to help turn around Lifetime’s image, programming and ratings. Routinely named as one of…

COMCAST TIES IN WITH MAG SPECIAL ISSUE

Comcast Spotlight and Comcast Cable teamed with Dallas lifestyle publication D magazine to create the “Best of Big D” partnership.Each August, Dallas-area residents flock to their mailboxes and newsstands to get their copy of D’s “Best of Big D” issue…