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A Lifetime of Advocacy

Lifetime has become much more than its slogan, “Television for Women.” In an effort to educate and inspire as well as entertain, the programmer has stepped into a leadership role on a host of social issues important to its core…

DID YOU KNOW …

* Lifetime registered No. 1 in “brand resonance” among key female demographics in the January 2004 Brand Resonance Study (Source: Knowledge Networks/SRI). * Lifetime Movie Network gained 14 percent in household ratings in prime time and 20 percent in total…

Just What the Doc Ordered

It’s the prescription that every Sunday night almost 2.5 million viewers take-with seemingly unlimited refills.Lifetime’s original one-hour drama “Strong Medicine” is a show that speaks to its audience through the trials and tribulations of its two lead women doctors. The…

Lifetime Put Brand on Female Demo

It may be hard to remember, but Lifetime was not always “Television for Women.” For the first half of its 20-year history, the channel offered an eclectic blend of alternative programming aimed primarily at parents and physicians (remember Lifetime Medical…

Net Embraces Women as Core

For the first half of its 20-year life span, the Lifetime cable network seemed almost shy about who its target was. Despite being conceived as a haven for female viewers, despite a wall-to-wall lineup of woman-centered programming and a signature…

Original Movies Evolve

Tune in to Lifetime or Lifetime Movie Network on any weekend afternoon and you’ll find yourself in emotionally draining yet entertaining territory. The network’s original offerings range from the racy to the melodramatic to the downright frantic. While Lifetime programming…

What Kids Watch, Want

In the ad business, they say kids are getting older younger. Demographically, children are still largely defined within the 2- to 11-year-old age range. But within those age parameters, what they want and what they watch are constantly changing. Once…

Tech Briefs: Scripps Nets Updating Web Sites

Scripps Networks plans to introduce new functionality later this month on its HGTV.com Web site to enable interactive online 3D design. The interactive kitchen and bath plans, powered by View22 Technology, will let site visitors design, plan and implement kitchen…

AT A GLANCE

Carole BlackTitle: President and CEO, Lifetime Entertainment Services (including Lifetime Television, Lifetime Movie Network, Lifetime Real Women, Lifetime magazine, Lifetime Books and Lifetime Online)Date of birth: July 18, 1943Place of birth: CincinnatiHow long at current gig: Five yearsWho knew? In…

Cablers Start a Fire Under VOD Plans

Cable operators are facing a critical juncture in the video-on-demand business.The technology has been proven and so has the consumer interest-at least in the markets where operators have invested sufficient marketing muscle to attract viewers’ attention. But operators need to…