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In Search of Game Changers

It’s the time of year when broadcast nets cast, polish and screen pilots while evaluating their competitive position. As they finalize their fall schedules, the hunt grows more intense for the big hit that can energize an entire schedule, as…

`2′ Be a Wannabe

With casting under way nationwide for “The Apprentice 2,” Virginia real estate entrepreneur Frank Borges LLosa has come up with a plan to, hopefully, set himself apart from the masses. Mr. LLosa recently launched the Web site ApprenticeWannabes.com as a…

Basketball Tournament Contributes to Ratings Dips

March Madness on CBS sent most syndicated fare into a tailspin due to competition or pre-emptions during the week ending March 21, but rookies managed to dodge the bullet, according to Nielsen Media Research.Four of the five first-run rookie strips…

News Briefs

The National Association of Television Program Executives has confirmed that the organization will stay in Las Vegas for next year’s convention. NATPE 2005 will take place Jan. 25-27 at the Mandalay Bay Resort and Convention Center in Las Vegas. NATPE…

Tech Briefs

In an effort to test new VOD marketing strategies, Mag Rack and Paramount have partnered to promote the April 16 VOD release of the Paramount film “School of Rock.” The pairing will also support Mag Rack’s new video magazine, Guitar…

To reveal …

The unexpected flash of a nipple on national TV took a gender-bending turn last week on “The View.” On Wednesday, the day ABC put “Good Morning America” and “The View” on permanent five-second delay, actor Tim Robbins declared he wanted…

Success Story: Mobile Lab Detects Ad Dollars

Court TV’s Mobile Investigation Unit, a traveling forensics lab, will roll into 23 cities this summer, including Albuquerque, N.M., and Pittsburgh, allowing area multiple system operators to bankroll a little extra ad revenue.The lab made the rounds to as many…

ABC Family Adds Just a Little Edge

ABC Family Channel will feature a contemporary version of the Sister Sledge hit “We Are Family” on the sizzle tape it will show to ad buyers as it kicks off its upfront road show this week.The new version of the…

Art Imitating Life on ‘NYPD’

“NYPD Blue” has taken authentic casting to a new level with the recent full-time addition of retired police officer John O’Donohue. Mr. O’Donohue is a 20-year veteran of the New York City Police Department. While on the force Mr. O’Donohue…

Interactive Boom Predicted for 2004

Even the most optimistic pundits usually agree that interactive television has been stalled for the past few years. But a number of companies on the leading edge of ITV are predicting a veritable explosion in services and availability this year….