15,322 Entries
It was just over a year ago on the French Riviera that Procter & Gamble’s interaction with television took its first baby step toward the future. That’s when James Stengel, P&G’s global marketing officer, went to the International Advertising Festival…
Stations carrying Twentieth Television’s “On-Air With Ryan Seacrest” are heavily promoting an appearance by pop princess Britney Spears this Wednesday, during the first week of February sweeps.But the big push isn’t just about sweeps. It is also part of a…
Phil McGraw is a talk show host on a mission. The man who parlayed almost five years of appearances on “The Oprah Winfrey Show” into his own daytime show-“Dr. Phil,” the top-rated new syndicated series of last season-feels America needs…
In addition to commercials, Food Network is serving a new advertiser entire episodes of some of its popular shows.As part of a unique deal with World Kitchen, worth between $1 million and $2 million over two months, Food Network has…
Getting on the ballot may be the easy part for respected actor and three-time Daytime Emmy nominee Christian LeBlanc, who, as morally challenged attorney Michael Baldwin, always turns in a winning performance on “The Young and the Restless.” Choosing which…
“Shows like ours seem to be self-perpetuating, and I guess the host goes along with it,” said Alex Trebek, last year’s Daytime Emmy winner for outstanding game show host, who has been at the “Jeopardy!” podium for 20 years. “To…
Monday, Jan. 26, 2004-Sunday, Feb. 1, 2004TV Season Week No. 19A competitive Super Bowl in which the New England Patriots defeated the Carolina Panthers in the last seconds of the game gave CBS decisive weekly wins in adults 18 to…
Who said less is more? It certainly wasn’t Jack Smith, the co-executive producer and co-head writer of daytime’s top-rated “The Young and the Restless,” which celebrated its 30th anniversary in 2003. While soap producers sometimes cannily plot one cataclysmic event…
With its vast geographic area and broad mix of ethnic groups and income levels, the Los Angeles market is as complex as it is unwieldy. Targeting specific audiences with local cable advertising can be quite challenging.The good news is that…
Two sophomores and a rookie hit all-time highs in syndication for the week ending Jan. 25, when strips “The Ellen DeGeneres Show” and “Who Wants to Be a Millionaire” broke plateaus and weekly half-hour “The Chris Matthews Show” soared. A…