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ABC Family Flips More ‘Switched’

ABC Family Channel is launching a prime-time spinoff of its teen reality show “Switched.” The new program, “Switched Up,” is scheduled to premiere March 7. The network has ordered 12 episodes from producers Charles Cook and Evolution Film & Tape….

Automakers Link for Kids’ Golf Tourney

Jaguar and Land Rover have bought local sponsorships in a Southern California portion of a national golf competition carrying an incredibly long title: “The Mutual of Omaha Drive Chip & Putt Jr. Challenge Presented by The Golf Channel.”Adlink and its…

Comcast Starting Infomercial Net

Comcast cable systems in Los Angeles on March 29 will launch an all-infomercial channel, dubbed TV101, on digital channel 101, opening a new venue for local entrepreneurs and their self-produced half-hour programs.In exchange for providing infomercial owners access to its…

Success Story: Hallmark Promo Sells Out in Iowa

Mike Woody, the local sales manager for OnMedia in Des Moines, Iowa, tripled the rate on a Hallmark Channel ad sales package and sold out in less than a week.“In hindsight, maybe we underpriced it,” Mr. Woody said of the…

Who Is Going to Stick It to Whom?

America Online is one of the Super Bowl halftime sponsors seeking a rebate. The Time Warner division planned to repurpose the show on its Web site and sell a DVD version, but now those plans have been scrapped. However, before…

Previews

The American Association of Advertising Agencies’ 2004 Media Conference and Trade Show opens Wednesday at the Royal Pacific Resort at Universal Studios in Orlando, Fla., and in conjunction with the show, TelevisionWeek has announced the selection of MediaVest Worldwide’s Pam…

LETTERS

I’ve been following the American reaction to “Boobygate” with much amusement. And now “ER” is being edited? Good gravy, they’re just breasts! Half the population has them. I honestly can’t understand all the fuss. If it had happened here in…

Barton Likely to Replace Tauzin as Commerce Committee Chair

Rep. Joe Barton, R-Texas, a conservative with a pronounced deregulatory bent, last week announced his campaign to succeed Rep. Billy Tauzin, R-La., as head of the House Energy and Commerce Committee.The panel has chief authority over legislation affecting the broadcasting…

CBS, NBC Wrestling for Sweeps Top Spot

Donald Trump, Mark Burnett and Jerry Bruckheimer were the three stars of the first night of sweeps last Thursday.Mr. Trump and Mr. Burnett’s “The Apprentice” helped NBC shore up a Thursday lineup that was increasingly soft in the middle in…

31st annual Daytime Emmys

* Nominations: To be announced March 4 on NBC’s “Today” show* Awards presentation: May 21 at Radio City Music Hall in New York* Broadcast: Live on NBC (East Coast); tape-delayed for West Coast