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Success Story: KDUH Aids Return Of Money To Residents

State governments have thousands of dollars waiting to be claimed by residents they cannot locate. In Nebraska, KDUH-TV in Scottsbluff took action to help locate some of these people and in the process found a way to generate ad revenue.The…

TARGETED ADS WORK FOR EATERY

Duane J. Bowen is the president and co-owner of Las Margaritas, two Mexican restaurants in central Denver. His advertising budget had traditionally been allocated to the two local newspapers, but when they merged in 2000 the cost of advertising rose…

Washington Notes

The U.S. Court of Appeals in Philadelphia last week appeared to be so leery about the Federal Communications Commission’s justification for relaxing a rule barring broadcasters from buying daily newspapers in their markets that watchdog group representatives predicted the court…

Growth Spurt at Nickelodeon

If you spot some shadowy characters lurking around Nickelodeon Animation Studio in Burbank, please don’t confront them with a razor-just wish them luck. They’ve agreed to stop shaving for two weeks as part of the company’s Beardelodeon. As of late…

HDTV Stymied by Local Signal Issue

There’s no question that high-definition television has grown massively in acceptance and availability over the past year. But beneath the hype of the television industry’s patting itself on the back for delivering the crisp, lifelike 3-D pictures to consumers is…

Comcast’s Other Big Deal

While all the media attention last week was focused on Comcast’s bid for The Walt Disney Co., another deal involving the cable giant may have been quietly moving forward. As James Hibberd first reported last year (TelevisionWeek, Dec. 8), Comcast…

COMCAST MUSCLE POWERS EVENT

When Ehrlich Toyota was planning a grand opening for its Fort Collins, Colo., car dealership last summer, Comcast Spotlight got the chance to flex its marketing muscle. Marketing promotions and campaigns are often packaged into local cable ad sales deals….

Breaking News Archives

WB Drives a Stake Into ‘Angel’ Barely a week after “Angel” celebrated its 100th episode, The WB decided not to renew the drama for another season. “Angel,” the “Buffy the Vampire Slayer” spinoff created by Joss Whedon, will wrap up…

Breaking News Archives

Indecency Fine Increase Clears House Panel The House telecommunications subcommittee voted unanimously today to approve legislation that would crack down on broadcast indecency by ratcheting up the fines for off-color programming. Under the legislation, the cap on a fine for…

Breaking News Archives

Disney Ponders Comcast Bid Walt Disney Co. Chairman and CEO Michael Eisner offered little comment Wednesday on Comcast’s unsolicited proposal to merge the media and cable companies, saying only that the company will study the cable operator’s proposal. Speaking at…