15,322 Entries
There is no one the creators of MGM’s upcoming action hour “She Spies” trust more than the guys who shot and aired those talked-about promos for the show during the NBA Playoffs.Fortunately for Vince Manze and Joe Livecchi, the duo…
Title: Executive VP and director of national and local broadcast, MediaCom.Recent interesting deal: “We created a relationship for Subway with NASCAR that included Super Bowl promotional components. We negotiated three elements simultaneously. We secured a title sponsorship of a major…
Discovery Networks has named Anne Murphy as its VP of strategic marketing for affiliate sales and marketing. Ms. Murphy most recently was a long-term contractor for the cable network. As VP she will oversee affiliate marketing activities for 12 domestic…
ABC execs movin’ on up … sort ofOn the 22nd floor at ABC’s East Coast headquarters in New York, four executive offices are being carved out of space that had been executive dining and conference space that took up perhaps…
WJW report sparks call for investigationTom Merriman’s first day on the air-April 29, which was during the May book-at Fox-owned WJW-TV, Cleveland, generated a letter from 13 members of Congress to Secretary of Defense Donald Rumsfeld asking for an investigation…
Leifer takes over laughs at ABCAfter shepherding a slate of four new comedies for next season, Stephanie Leifer has been promoted from her interim position to VP of comedy series for ABC Entertainment. Ms. Leifer has been filling in as…
LIN-owned NBC affiliate WOOD-TV has made its mark in the Grand Rapids-Kalamazoo-Battle Creek, Mich., market by coming up with an entire ad campaign for a local supermarket that brought more than $1 million to television in the market.The station used…
The final May sweeps tallies confirmed that gavel-to-gavel coverage in daytime equals ratings.Only one court show was down in daytime, bucking erosion trends throughout the industry. This year’s top rookie strip is also in the court genre, according to Nielsen…
After two years of disruptions from elections, the Olympics and the terrorist attacks, syndicators are planting roots early next season, with several distributors bucking the trend of an October launch in favor of the traditional September premiere.Already, Sept. 16 is…
ABC-owned WPVI-TV in Philadelphia has come up with a unique way to reach out to the community: On June 15, it will sponsor the giant helium balloon ride at the Philadelphia Zoo.“We try to come up with some different things,”…