15,322 Entries
With an estimated $55 billion invested in digital upgrades, cable operators are looking hard for a payback.One idea that might wring a few more dollars out of a 30-second spot is ad-serving software from new companies such as ADexact and…
Subscribing to the philosophy that fixing an advertising deal in the middle of the contract is better than repairing it at the end, several cable networks have begun to implement an advertising management software program that should allow them to…
Lisa Cragoe exudes confidence. She is sharp, direct and articulate. And perhaps most important for the TV station buyers she deals with, Ms. Cragoe lays all her cards on the table.Even though she is a tough negotiator, they know she’s…
Online media company iVillage has named Brian Donlon to the post of VP and general manager of iVillage Television. He will oversee all programming and production of The Newborn Channel, the direct satellite program shown in hospitals. Mr. Donlon will…
In “Out & About” (EM, Feb. 4), Neil Baker, senior VP of ad sales at E!, was pictured at the annual Sundance Bash in Park City, Utah.
NBC has taken its share of flak from the media, Congress and the medical profession for announcing it will now accept ads for hard liquors such as scotch, gin, rum and vodka. Critics of NBC are unappeased by the network’s…
Posted Friday, Feb. 8, at 10:45 a.m. (PT); last updated at 3:40 p.m. Hollings plans hearing on EchoStar-DirecTV merger Sen. Ernest Hollings, D-S.C., chairman of the Senate Commerce Committee, plans to hold a hearing on the $26 billion merger of…
Posted Thursday, Feb. 7, at 11:10 a.m. (PT); last updated at 2:20 p.m. Mediaedge gets Payless as a client Add Payless ShoeSource, the giant retailer that operates 4,964 footwear stores in North America, to Mediaedge: CIA’s list of clients. Payless,…
Posted Wednesday, Feb. 6, at 4:45 a.m. (PT); last updated at 2:20 p.m. NBC wins key demo in tight Tuesday night race After a one-week hiatus due to President Bush’s State of the Union address last week, the most heated…
What are you running against the Olympics? Direct from Vegas – NATPE News TV, the best television about television Broadband stream Narrowband stream Streaming by The latest TV, cable and new media jobs posted daily Shows and events in the…