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AdCom defends cable ratings turf

Bill Livek wakes up every morning with a singular focus in mind-to help advertisers and agencies reach their target audience. That’s not an easy task in a fragmented marketplace, but Mr. Livek contends that one of the most effective means…

WB 100+ wields program power

If programming for one market isn’t tough enough, try scheduling for 108 cities.But that’s exactly what Lynn Stephanian, senior VP of programming and distribution for The WB100+ Station Group, was planning at NATPE. Now as the broadcast company continues to…

Out & About

Sarah Whitcomb, left, Jim McGuire and Sofia Lidskog of the “Jeopardy!” Clue Crew at King World’s NATPE party.At left, King World’s Roger King, left, and Dr. Phil McGraw at NATPE. Above, “Wheel of Fortune’s” Harry Friedman, left, Vanna White and…

PROFILE: Rob Bednarek

Title: Executive vice president and chief technology officer of PanAmSat Corp., a provider of global video and data broadcasting services via satellite. PanAmSat’s Webcast Services, formerly known as NET-36, provides a satellite-based Internet broadcast network that leverages the company’s global…

Liquor move could change whole game

NBC’s maverick decision to air hard-liquor ads is triggering discussion on Capitol Hill of a highly charged idea: imposing curbs on all televised alcohol ads, including beer and wine spots.The notion of restricting beer and wine ads, such as banning…

Editorial: Promax deal a good start for NATPE

Last month’s NATPE conference made clear what the television industry has known for some time: The National Association of Television Program Executives needs to make a few changes.With the big studios setting up shop at the Venetian Hotel and the…

The Insider

Oh Lay, Oh Lay, Oh Lay, oh, ohIn mediacentric New York, where the resurgence of naked schadenfreude is a heartening sign that all is, indeed, returning to normal, there were grins and giggles aplenty when The New York Times set…

Bowl launches Fox widescreen blitz

The wide-screen digital technology used by Fox Television in its Super Bowl telecast will be touted in an ongoing brand campaign as a new standard for the network’s prime-time, live sports and news fare.Just as Sunday’s Super Bowl telecast did,…

Not all `Oprah’ stations happy about `Dr. Phil’

If in the past few years any show has had the pedigree behind it to break through as a ratings sensation, then King World Productions’ upcoming strip “Dr. Phil” is certainly it. It has the right prescription, but not everyone…

At Press Time

DeWitt is SNTA topperNew York-Gene DeWitt will be the new president of the Syndicated Network Television Association, the trade group that represents national syndicators, including the syndication arms of the major Hollywood studios.Mr. DeWitt, currently chairman and CEO of Optimedia…