15,322 Entries
In a branding coup, Court TV will put Catherine Crier, the cable network’s signature newscaster, and the Court logo right inside CBS affiliates’ local newscasts around the country.It’s part of a unique deal tying Court’s real-life “Forensic Files” series into…
Outwit, outsit, outrate at KWBQEven though NBC stations will pretty much take the February sweeps, Acme-owned WB affiliate KWBQ-TV, Albuquerque, and sister station, UPN affiliate KASY-TV, haven’t given up. They’ve devised a plan to try to erode NBC’s Olympics viewership…
Honesty and accountability to your shareholders matter.That is Wall Street’s pointed message to large media concerns since the Enron debacle initiated a widespread intense scrutiny of public company management and financial practices.The fallout will be unsettling and necessary for all…
“Since the Wilmington NBC station has the dominant news at 11 p.m., we are repeating our 10 p.m. news at 11 p.m., looking for additional sampling from habitual 11 p.m. news viewers who are left `newsless.”’ David Carfolite, general manager,…
Title: Senior partner, associate director, national television, at MindShare USA.Recent interesting deal: “We recently completed a multiplatform, multiyear deal with a vendor that gives the client several sponsored promotions over the next two years. The partnership crosses national television, Internet,…
Title: President and CEO, iVAST.Background: Mr. Broadwin joined iVAST, his third start-up, in the summer of 2000. He is one of the founders and the former CEO of OpenTV, which provides interactive television software. Trained as an engineer, he has…
Nathan Lane has committed to a CBS comedy project with writer-producer Jeff Richman. CBS is negotiating with 20th Century Fox Television to produce the comedy pilot titled “Life of the Party.” Mr. Lane and Mr. Richman are repped by UTA….
Chum TV adds enhanced content with WinkCanada’s Chum Television is adding enhanced content to four of its networks using Wink Communications technology. MuchMusic, MuchMoreMusic, CityTV and Star! will all have channel-specific enhanced content such as news on demand. Advertisers on…
For Jason Maltby, the past 12 months have been a time of exciting triumph and staggering tragedy.Professionally, the senior partner and managing director of national broadcast at MindShare US has been at the top of his game, negotiating great deals…
You can pull all the stops out, till they call the cops out, Grind your behind till you’re banned, But you gotta get a gimmick if you wanna get a hand. -Stephen Sondheim, “Gypsy”Early last year, Linda Bloodworth thought she…