Spinning Digital in its Own Sphere
Sony Finds Value in Emerging Arena
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Treat Web Site as Client’s Front Door
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When ‘Dancing’ Stumbles
The Insider wasn’t going to watch “Dancing With the Stars” at all this season, in protest of Heather Mills using the ABC hit — and her will-it-or-won’t-it-fall-off? prosthetic leg — to rehabilitate the reputation she so venally damaged in her…
Technology Bowing at NAB Links Broadcasters to Mobile Users
For Mobile TV, New Options
Google’s Online Ad Auction System Builds Hope for Improved Information
Measurement Makes the Plan
DISCOP Sets Co-Production Conference
The Budapest-based DISCOP television market has unveiled plans for DISCOPRO, a daylong conference and networking event dedicated to co-production opportunities in the region. DISCOP, which was purchased last year by the National Association of Television Program Executives, is the only…
GSN Ready to Host World Poker Tour
With Travel Channel folding its World Poker Tour hand, the show has set up new stakes at GSN. The game-themed cable network will pay WPT Enterprises $300,000 per episode for next year’s 23-episode sixth season, according to WPT’s securities filing….
CAB Pulls Out of eBay Online Media Exchange Trial
A coalition of top TV advertisers and eBay are promising to push ahead on developing an electronic system for auctioning TV ads despite the Cabletelevision Advertising Bureau’s withdrawal from the system before its first trial.CAB announced its pullout on Thursday,…
‘Idol,’ ‘Lost’ Hit Season Lows
Fox’s “American Idol” and ABC’s “Lost” continued their downward trends Wednesday, with both shows hitting new season lows. Fox won Wednesday night among adults 18 to 49, 18 to 34 and households, with “Idol” leading on all fronts. Fox had…
MTV Heads for ‘The Hills’
“The Hills” are alive for a third season, MTV announced Thursday, bringing with it the return of “The Hills After-Show,” a set of Web-only videos made for hardcore fans who want to know more about each character.Lois Current, president of…