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At the National Association of Television Program Executives convention on Tuesday, Chase revealed details of a December video-on-demand advertising campaign that indicated VOD advertising can be as effective or more effective than direct marketing. For four weeks in December Chase…
Viacom’s MTV Networks said Wednesday that it is reorganizing its MTV cable channel to better position the network to take advantage of growth opportunities offered by the array of emerging distribution platforms.As part of the realignment, the network will be…
Former “NBC Nightly News” anchor Tom Brokaw will host the Museum of Television & Radio’s annual gala Feb. 2 at the Waldorf-Astoria in New York.The honorees for this year’s gala will be the cast and creative team of “Saturday Night…
Spanish-language TV leader Univision Communications has named David Loving the VP and general manager of its Univision and TeleFutura San Antonio stations, KWEX-TV and KNIC-TV, effective immediately. Since 2004, Mr. Loving has been VP and general manager of Austin stations…
MediaPlace and its subsidiary, the In-Store Sports Network, announced Wednesday that they are going to help CBS try to reach younger viewers by playing tune-in promotions for the 2006 Grammy Awards in more than 2,000 Foot Locker, Champs Sports and…
Adult Swim has ordered a second season of “The Boondocks,” the animated version of Aaron McGruder’s award-winning comic strip. The second season will consist of 20 episodes and debut later this year. Ten of the 15 episodes of the first…
NBC is not expected to air the remaining two episodes of its new drama “The Book of Daniel,” and the series will not return, an insider said. NBC declined to comment. The remaining episodes of “Daniel” are scheduled to air…
The premiere of CBS’s new Monday night comedy “Courting Alex” outperformed its 9:30 p.m. (ET) time period average, giving the network a No. 2 finish in the time slot, behind Fox’s “24.”“Alex,” which stars Jenna Elfman, scored a 5.1 rating…
NBC Universal Domestic Television Distribution has sold the talk strip “The Megan Mullally Show” in more than 70 percent of the U.S. for its fall 2006 launch in national syndication. The announcement was made Tuesday at the NATPE annual convention…
How Fox handles the news that The WB and UPN are merging will in large part determine how significant the merger’s impact will be on the television business overall, according to Tribune Broadcasting’s top programming executive, Marc Schacher.“The ripples will…